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  • Subjects - SEO Software: Trying To Catch The Spiders...

    SEO software does what exactly?

    SEO software frequently starts from the following assumption:

    - look at the page that ranks number 1 in Google,
    - do exactly the same + a bit better,
    - and you will be number 1

    SEO software will then examine "all" the SEO parameters that it finds out about the number 1 site in Google. Then this SE software will automate th
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    e process in mimicking this for your site.

    SEO is more than a software-approach!

    SEO is the art of ranking number 1 in any search engine for any keyword.

    Spiders rank a web site number one because spiders "think" that this site deserves to be number one. Of course the spider cannot think: there needs to be a programmer who programs the spider to find out which site
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    is best.

    Now if you are smart enough to feed the spider exactly what the programmer thinks is important, you will have the knowledge to rank number 1.

    This is exactly what SEO software does: it claims to know and tackle "all" the parameters that make a web site ranking number 1.

    Pitfalls of a software-approach to SEO

    Suppose you find all the parameters needed to
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    rank a web site number 1. You manage to get all this parameters onto your site and you even manage to be rank number 1.

    Now if your site is really deserving to be ranked number 1, all is fine. But if surfers start complaining that you are not, the search engine will be blamed!

    It won't take long until Google finds out that "somebody broke the code" of the spiders. The spid
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ers will be updated to give quality results to the visitors!

    This means you need to get an upgrade of your SEO software approach... : you are running after the facts in stead of above the facts.

    How to be ranked number 1?

    You rank number 1 because you deserve it.

    In spider logic this still means:

    - your page talks about the keyword you are optimizing for
    - y
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    u page has lots of incoming links about the keyword you are optimizing for.

    This is what ranking number 1 should be about.

    But my SEO software is really up to date, or is it not?

    Your software can only be up to date AFTER the spiders' software is updated. Unless you write the spiders yourself, you will always be a bit later.

    You cannot know all the parameters the
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    spider takes into account, unless again you are writing the spider software yourself.

    Some of the parameters you cannot influence: age of the web site is one of them. Suppose the spider needs to choose between 2 websites: the oldest one and the SEO mimic: which one to choose? The oldest one would be the easiest bet, and you cannot change the age of your web site can you?

    <
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    b>A close look at SEO software

    SEO software advertisements could say that you can get a top 5 Google Ranking in under 30 Days... If that is true, then check out to see:

    - is the web site of this SEO software ranking number 1 in Google for SEO or SEO software?
    - are the example web sites the SEO software mentions to be ranked number 1, really number 1: number 1 in
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    Google that is?

    It's very easy to type in the keyword phrase of the SEO software example web site and see if they are number 1 or not.

    And don't be fooled by SEO software that gives numerous examples of number 1 rankings in MSN or Yahoo: if you want to have a long lasting number 1 ranking in any of the search engines, you better start having a number 1 ranking in Google.

    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    I didn't say that it is a guarantee to rank number 1 in Yahoo and MSN once you rank number 1 in Google, but you will surely be high up there as well. On the other hand, a number 1 ranking in MSN can mean that you are no where to be found in Yahoo nor Google.

    So you say: well, then I just try to rank number 1 in MSN since it seems to be easier. Well, it is easier, but then i
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    is easier for your competition as well, so it won't take then too much effort to out-play you again. Therefor do the job good once and for all: thrive to be number 1 in Google and then fine-tune if needed for MSN or Yahoo.

    Why do you do SEO in the first place?

    SEO is 1 of the ways to get more traffic to your web site. But there is more in getting a lot of traffic t
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    o your site, than "blindly ranking 1 in Google":

    --- Always make sure you rank number 1 for a word a lot of people are looking for! ---

    If you buy any SEO software or out-source your SEO to the SEO specialists: always check their SEO examples:

    - are they ranking number 1
    - are the keywords they rank for popular search keywords (bigger than 10.000 searches a month in
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    the Keyword Selector Tool from Yahoo's search-marketing is considered not too low)
    - how long did it take them to be number 1
    - how big is the competition for the keyword-phrase (smaller or bigger than 5 million? As a general rule : above 5 million keyword-phrase results in Google, things become though)
    - how big is the competition for the quoted "keyword-phra
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    se" (smaller or bigger than 33.000? As a general rule : above 33.000 quoted "keyword-phrase" results in Google, things become though)

    If for all these items the SEO software or SEO specialist can answer YES, then you can start taking them very seriously!

    Try it out for each example web site any SEO software claims to have ranked number 1 for a certain keyword-phrase. And o
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    f course, always start with checking if they are ranking number 1 in the first place! If they are not, then you are going to buy SEO software that doesn't do the job! Ranking number 2 is ALMOST number 1, and even worse, ranking number 9 is nowhere near to ranking number 1.

    SEO software web sites

    Whenever you are interested in something to buy on the Internet, check
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ut the overall web site of the product you want to buy!

    Some SEO software web sites are 1 page web sites: just 1 page with the product, no links, no extra pages...

    Again back to basics. What was the first idea to set up the Internet? To give people information, lots of information.

    And we are talking about a "NET" in Inter"NET": "net" means links here, links there, links
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    everywhere... (that's why links are so important in SEO)

    If you don't see lots of links nor lots of content on a web site about SEO, then the SEO web site is not serious about its own subject: SEO!

    Back to Basics: web-traffic

    Your purpose is getting as much people to your site as possible, isn't it?

    SEO software has the purpose of ranking 1 in Google.

    Now it is v
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ery easy to rank 1 in Google for the keyword-phrase "jhdkghgkbdcds", but who is looking for "jhdkghgkbdcds"??? Nobody!

    So if nobody looks for "jhdkghgkbdcds", then why bother to rank number 1 with it?

    What is a nice number when it comes to "popular keyword searches"? If you use the Overture Keyword tool, anything above 10.000 searches a month means quite popular, but: al
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    so know that above 10.000 "the big boys' are competing with you, below 1.000 you have the field for yourself. So a good SEO advice is work yourself from the bottom up: start with keywords that are not so popular, and once you are ranked high for those, then tackle the next more popular keyword on the list.

    SEO software Conclusion

    SEO is the art to feed the spiders
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    what they like. SEO software is running after the spiders trying to catch their attention.

    Always check the numbers and the facts about any SEO software and (this) SEO article!

    Then make a decision yourself. If you see that the SEO software

    - is ranking well for it's own product
    - is ranking web sites for popular keyword well,

    only then you can consider buying it


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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