Subjects - Business

Many small business owners make an attempt to create their own layouts for their initial trade show display. This makes perfect sense because most small business owners are used to doing everything themselves and like

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the idea of saving a buck when possible. At the same time they may not be sure that trade show marketing is going to help their overall marketing effort. It is often a catch 22 because they are not sure whether it wi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ll help, so they try to cut corners to save money on their display, which in turn will probably cause their trade show marketing result to show diminished returns. I deal with this more often than not on a daily basis

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Obviously, the best scenario would be to hire a professional to do the entire layout. However, since that routinely doesn't happen, I'm going to provide a road map for designing your first trade show display layout.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

The essentials -

1) Design your display for your most important prospect. It should be determined if the audience is varied and general or singular and specific. In essence, if there were one thing you could say to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

all of your potential customers about your business, what would it be?

2) The three primary considerations need to be: WHO are you? WHAT do you do? WHY should I talk to you? Say it or show it in 10 SECONDS or les

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

! Keep in mind that most trade shows are like miniature interstate highways with billboards. As people survey the show they have a limited amount of time to spend at any particular booth. So two things happen when

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

they view your display - they either know it is something that they are interested in, or they aren't interested in, or they aren't sure what it is you do. If it’s the latter, it becomes the same as determining they d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o not need what you do. There are plenty of trade show displays at the show that get their points across clearly and succinctly, so if your's doesn't the customers won't mind----but you probably will!

3) Graphics (P

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

otographs or line art) are used to attract attention or set a mood. Copy is used to get across points. The primary graphic should get attention while still being related to your product or service. Many times a stro

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng graphic serves as a background while copy is inserted to relate a graphic to your business. Therefore it is necessary to find a graphic in a digital format, if possible, that can be made large enough to serve as th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is background image. Then all you need to do is insert your logo and several bullet points that relate this attention-getting graphic to your business. Your potential customers are then attracted to the graphic, whic

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

serves both the purpose of attracting their attention and identifying your company. The additional bullet points are generally things you want said about your company, that customize the trade show graphic.

4). Obv

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

iously your first course of business will be to determine what the large-format background graphic should be and where to obtain it. Secondly, how and where your company identifier (logo) should be placed within that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

graphic on the trade show booth. And thirdly, what bullet points or specifics about your company should be added to this background. Once you've determined these things you may have to seek out digital files, either

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

by purchasing them or having them designed, and making sure your logo can be reproduced in an acceptable way. Large-format graphic backgrounds (digital art) can be found in abundance on the Internet or by retail purc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hase.

5) After obtaining your art work most display companies simply need you to provide it via FTP or by sending them a CD in the mail.

It is in the incorporation of the five essentials listed above that you can sav

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e thousands. And yet produce a message that is very effective. Do not underestimate yourself and your creative abilities. No one knows why your customer buys from you, better than you. And further, when submitting

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your graphics files to the display company producing your exhibit you can ask their opinion on what small changes might be necessary to make your display more effective. An experienced display salesman will know what

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

works and what doesn't. Don't be afraid to ask his or her opinion, and accept their suggestions. Tell them what you are trying to do and ask for their ideas as sometimes a minor change can make a world of difference

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Over time, the use of lasers for various types of cutting jobs has increased several times over. Today, laser cutting instruments and systems are being used in many types of industrial laser cutting jobs.

The products that will be most severely affected are those containing parts that are hard or impossible to recycle...products with limited or no serviceability will be more vulnerable as their life cannot be extended by repairing or fitting spare parts.

Can you imagine how much Graphic Design affects in industrial field? No matter how sophisticated the device is, it won’t get a big market if it doesn’t supported by a good design.

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