Subjects - Internet and Businesses Online

Why Directories Are Important

Directories should play a major role in your SEO efforts, well, at least the big and important ones, for the following reasons:

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

- Listings within major directories provide "context" to search engines. For example, if your web site is listed in the Open Directory Project under the category Pets

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

> Weird Pets -> Blue Cats, search engines will assume your web site has something to do with blue cats. Your web site and pages will be indexed faster and might have a b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tter ranking in search results for specific terms (in this case, "blue cats").
- Major directories (such as Yahoo! Directory, ODP, Jayde etc.) have high page ranks

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and as long as you obtain a non-reciprocal listing from them, paid or unpaid, your page rank will benefit greatly.
- Major directories are often replicated by other

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

web sites (think of ODP, with hundreds of copies) which means that a listing somewhere in such a major directory will cause listings in all replica sites, contributing t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

wards your link popularity efforts and boosting page ranks.
- The ODP (Open Directory Project) feeds results to Google, AOL, AltaVista, Lycos, Netscape - once again

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, a presence in ODP can get you quite far.

Submitting to Directories

As with most good things in life, you need to make efforts to get into quality directories.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Although detailed instructions on how to submit your web sites are always provided by the directories, there are certain aspects to consider before you start hunting for

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

directories and submit your web sites:

- Start with Yahoo! Directory and the Open Directory Project: being listed in the two of them is worth more than being listed in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll other directories together! You will find soon enough that, unfortunately, being listed in these two is the hardest thing to do: Yahoo requires a $299 annual fee for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

regular web sites (only non-commercial sites qualify for a free listing) and $600 for adult sites, while ODP is free but you need A LOT of luck to make your way into it.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ODP is so large yet is strictly human edited, which means the waiting time for a listing can extend to even years! Make your duty as a SEO worker and submit your web sit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, but don't get your hopes too high, unfortunately.

- Religiously follow the submission guidelines provided by directories: read them as many times as you need to make

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sure you will not upset its editors by submitting your site the wrong way, with inaccuracies, the wrong description style, or to the wrong category.

- Try to find niche

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

directories if your web site's content is suitable for that. For example, if your web site covers Marketing topics, focus your efforts into finding a Marketing directory

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and submit your site there: search engines love links from sites relevant to yours!

- You will probably come across many directories with paid inclusions: use your comm

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on sense to appreciate if it’s worth it or not. A good criteria is to check their Google Page Rank: if it’s at least 3 levels higher than your site's Page Rank, it's pro

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ably worth spending the money for the inclusion fee. However, do look for directories with a flat, one-time fee rather than recurring monthly or annual fees: you'll end

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

p spending less money!

In the end, remember a simple rule: if it's too easy to get into a directory, it's probably not worth the effort to get into it in the first case

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Imagine you are a project manager managing a big construction job. If you were that project manager, would you award a contract to someone who had a reputation for holding other trades up in their section because a job was not finished off properly?

Media training is essential for anyone who needs to get their message across via the media. Reporters spend three or four years being trained how to ask questions. Yet most people get no media training at all and some a one or two day training course. The most common question people ask during media training, especially during Television interviews, is where to look. This article answers that question.

Who else wants a recipe for online business success? A recipe by definition should produce the same results always when followed properly. The formula for success should therefore produce only one result-SUCCESS.

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