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Subjects - How to Use the Google Patent to Get More Traffic
According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change.
All of those folks trying to "beat the system" with d
All of those folks trying to "beat the system" with d
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
oorway pages and invisible text are about to be (or have already been) punished by the Google Algorithm.
Why are things changing? Because Google wants to remain the premier search engine, which means returning content that matters to people doing the searches. It's true, marketers are not Google's
Why are things changing? Because Google wants to remain the premier search engine, which means returning content that matters to people doing the searches. It's true, marketers are not Google's
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rimary customer. People using search engines to find information will always remain Google's #1 priority.
Think about people using search engines for a moment. Wait, forget about them – think about yourself for a moment. When you turn to the internet for answers, what do you want? I may be an oddba
Think about people using search engines for a moment. Wait, forget about them – think about yourself for a moment. When you turn to the internet for answers, what do you want? I may be an oddba
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
l, but when I'm looking for an answer to my question, I want, yes - an answer to my question. Your prospective customers are no different. To quote Dr. Phil, "People want what they want when they want it." Are you giving it to them?
If you're not giving them what they want, they probably won't give
If you're not giving them what they want, they probably won't give
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
you what you want ( their attention, their contact information, and their money.) But there is one thing you can do that will inspire them to visit your site, make them open your offer, and improve your search engine positioning all at the same time.
So what is the one thing thing?
Provide conten
So what is the one thing thing?
Provide conten
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
. Content is King and content means articles. Content means the information that addresses that web searcher's issues and needs.
And it's what Google expressly wants from you. It's what Google needs in order to remain the premier search engine. It's what Google will return in the very top positions
And it's what Google expressly wants from you. It's what Google needs in order to remain the premier search engine. It's what Google will return in the very top positions
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
of search results, even for the most popular keywords. The Patent Application makes it clear that doing this one thing is going to have a bigger impact than all the keyword stuffing and optimization you can do.
All you have to do is write a short (400-800 words) article on any topic that might be o
All you have to do is write a short (400-800 words) article on any topic that might be o
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
f interest to your target market. If you sell computers, write a review of some recently released technology. If you are a consultant, explain how companies can improve using some of the handy tips and tricks you know.
Your tips and tricks don't have to be the "magic" of your offering. You don't ha
Your tips and tricks don't have to be the "magic" of your offering. You don't ha
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e to give away the store. There are some things that you consider quite fundamental in your industry - and there are thousands of newcomers who don't yet know the fundamentals. Through your articles, you will be the expert who shows them the ropes. Imagine how much this elevates their opinion of you
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
You become an instant guru.
You become known as an expert in your field, someone who really knows what's going on in your space. What kinds of problems might your target market be trying to solve online? Write an article to explain a solution to them.
For instance:
I use Article Marketer (www.ar
You become known as an expert in your field, someone who really knows what's going on in your space. What kinds of problems might your target market be trying to solve online? Write an article to explain a solution to them.
For instance:
I use Article Marketer (www.ar
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
iclemarketer.com) to distribute my articles to thousands of newsletter editors for publication. It costs me $39.95 to distribute as many articles as I want for three full months. It's a great bargain.
I use a hosted service from Sales Force (www.salesforce.com) to manage my leads. It costs me $65 p
I use a hosted service from Sales Force (www.salesforce.com) to manage my leads. It costs me $65 p
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
er month for a full-featured sales force automation and lead management system that I can get to from any computer with internet access. Like my American Express card, I don't leave home without it.
I use the free service from PRWeb (www.prweb.com) to send out press releases to the media for my cli
I use the free service from PRWeb (www.prweb.com) to send out press releases to the media for my cli
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nts. Their paid service is about $400, but I've always been happy with the results from their free version.
Can you see how telling people about these tools takes nothing away from my own service offering? Giving away this information does one very important thing: it makes my target market happy.
Can you see how telling people about these tools takes nothing away from my own service offering? Giving away this information does one very important thing: it makes my target market happy.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
After all, how many people don't even know that www.articlemarketer.com is a tool they should be using or that salesforce.com offers a web based lead management SFA offering? When they read my article, they get valuable information about something they can use right now to get more traffic, find mor
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e prospects, and increase their sales volume. They are satisfied.
Then the magic happens.
When they get to the end of my article, if they like the free information I've provided, they will want to know more. I put my website address in the resource box (yep, see below) and I get a flood of traffic
Then the magic happens.
When they get to the end of my article, if they like the free information I've provided, they will want to know more. I put my website address in the resource box (yep, see below) and I get a flood of traffic
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
to my site. Not just any old traffic though. The people coming to my website are pre-qualified. It's what Ken Evoy says is crucial in selling online, these visitors are "open to an offer" from me.
They have already proven to have an interest in what I'm talking about, and they already feel somewhat
They have already proven to have an interest in what I'm talking about, and they already feel somewhat
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
comfortable with me, my style, my approach, etc. When they arrive at my web site, they get a lot of information absolutely free. They can also purchase things I have for sale.
I've seen dramatic spikes in my Simplified Selling book sales after distributing an article. The conversion rate is better
I've seen dramatic spikes in my Simplified Selling book sales after distributing an article. The conversion rate is better
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
too – meaning I get more sales "per capita" than using pay-per-click or buying ads in newsletters.
Of course, it's not that expensive to buy an ad in a newsletter – but does anyone have enough money to pay for advertising in every newsletter that reaches a particular target market? Of course not, t
Of course, it's not that expensive to buy an ad in a newsletter – but does anyone have enough money to pay for advertising in every newsletter that reaches a particular target market? Of course not, t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ere are hundreds of thousands of ezines published on the web and in print.
However, publishers need content and they are willing to publish your free reprint article (meaning they don't have to pay you for your writing) and in exchange they provide a link to your website.
That link shows up in new
However, publishers need content and they are willing to publish your free reprint article (meaning they don't have to pay you for your writing) and in exchange they provide a link to your website.
That link shows up in new
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
letters to be seen by your prospective customers. You also get permanent links on websites - something else that the Google Patent identifies as important when ranking sites.
So sit down, draft out an article on some topic you like, and get it published. Watch as the world beats a path to your door
So sit down, draft out an article on some topic you like, and get it published. Watch as the world beats a path to your door
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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