Subjects - Internet and Businesses Online

Let me start off by saying I’m not a marketing guru or work for a fortune 500 advertising company. I don’t even have a marketing background. But if you don’t have money to blow on optimizing your site, then listen up.

Search engine optimiza

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tion guidelines are more mysterious than Michael Jackson’s bedroom. About once a week I read about how Google’s algorithm is changing. They must have a dozen mad sciencetists working around the clock. Google just wants to be the perfect sear

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

h engine. That’s all well and good, but gives us a breather here! Maybe they’re trying so hard cause they no longer hold 80% of online searches. MSN and Yahoo have built their own proprietary software, leveling the playing field a bit. A stu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y done by www.searchenginewatch.com shows Google under 50% for US online searches. Yahoo is second with 21% while MSN ended third at 12%.

So what does that mean? Actually…not much. Unless you’re ready to do a PPC campaign or your company is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a household name the odds of getting listed right away on the big three are pretty slim. But don’t despair. With a little patience and some hard work you will get listed.

So here are the steps:

Submit submit submit. Forget about the big th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ree along with their affiliates for now. Instead submit to the multitude of search engines that will post your site for free. If you like I can send you my list free of charge. Just email me at cortes_will@yahoo.com with the subject title “F

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ee List”. Remember, you’re playing the numbers game here. Most of them are free with incentives to pay if you want your site reviewed quickly. Also submit to directories and comparison shopping portals such as www.bizrate.com. Here’s a tip w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

en submitting to directories. Directories such as www.lookdirectory.com don’t rank your sites. They place them by category alphabetically. Just because your company name is Zachs Toy Zebras, doesn’t mean that’s what you have to name your sit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

when submitting it. You can call it #1 Toy Zebras. Now your site will be placed right on top for all to zee, I mean see.

Fine tune your keywords and they will come. Make them as relevant as possible. For example, let’s say you sell Susuki

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

speed boats and your company name is Jacks Suzuki Speedboats. Your first keyword should be Susuki speedboat, not speedboat or boat. You’re selling to a specific market that will search for a specific item. If your keyword terms are too broad

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you’ll probably get more traffic but not necessarily more sales. This could get costly if you’re doing a PPC campaign. Remember that tag word K.I.S.S.? I’m changing it to “Keep Is Specific Stupid”. Also have the first sentence on your page s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y Suzuki speedboats. When those little web bots come strolling to your page they will see the term Suzuki speedboat in the store name, first keyword and first sentence in the page body. A very relative site to the web bots. Here’s a perfect

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

xample. I did a search on “Suzuki speedboat” and this site came up number four. The URL is www.globalsuzuki.com/gcm/spotlight/marine002.html You will notice the word Suzuki as part of the company name. Now if you right click on the page and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

view source code you can see that the title tag says “Suzuki” and close to the top of the body are the words Suzuki. Do you think that’s a coincidence? Also, if you do a search in MSN for “reverse balding” or “stop DHT” you will see my site

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ww.endbalding.com in the top four and three spot respectively. Feel free to view my source code to validate what I’m saying. It took a little over a month to get my page listed on MSN.

Make sure to use the H1 tags on your main page. Primar

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ly as a header for your product. Web bots see this tag as an important item. Now don’t misuse these tags and place them all over your site. You might get penalized for that. Given that the H1 tag is so large it may not look quite right on

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

our page, don’t fret there is a fix. All you need to do is place the tag between your H1 tags. Use whatever font size you feel is right for your page.

Links will still be an important part of your marketing. Again be selectiv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e. If you sell computer books don’t link with a site that sells lingerie. This may seem like common sense but I’ve witnessed these errors. Stay clear from those free for all links commonly referred to as link farms. You’ll get bombarded wi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h e-mails requesting to exchange links. And those links may not have anything to do with your site. There are legitimate companies such as www.links4trade.com that provide you with a network of sites for you to choose from and special featu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

es that enable you to design your links page with little HTML knowledge. The downside is cost. They charge about $300 a year.

By using these techniques you’ll be on your way to upping your rank in the search engine battle within a few weeks

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Subjects - Optimze Your Web Site on a Shoe String Budget

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