Subjects - Internet and Businesses Online

Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.

Making Changes Before Ana

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lysis

Making rash decisions when you are hearing one thing then another from forum postings and articles is not the best choice to make. Much of the talk about fluctuations in the search engine rankings is just that--talk.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Cold hard facts come from established tests of what is going on and why. Don't jump ship before examining what is going on with your website first. Panic will lead you nowhere.

Let's talk about basic search engine fundamental

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you need to know.

Search Engine Rankings Fluctuate

First, you need to know that search engine rankings fluctuate; that is just the way it is. Google is a prime example of ranking changes happening throughout the day.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

The best way to find out how you are faring is to study the traffic coming to your site over time. Nope, not just a day or two, try a week or two at least to see if your rankings return. A search engine update may last a week b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

fore finishing and the rankings settle. Most importantly, are you receiving traffic at your website? Are you still making sales? Okay then, something is working. Don't jump on the "change everything" bandwagon. Pay attention to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

what is true in regard to your website.

No One Knows Algorithms Like The Search Engines

The truth is much of the talk about organic (natural) search engine marketing information is speculative. The people who know exa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ctly what the search engine is doing are the engineers who created it, and they are not going to give away their secrets. This means that understanding what happens when updates occur may be difficult to pin down. Keeping tabs

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ith leaders in the industry through articles, forum postings and blogs may give you a general idea of what is happening. Take that information and then apply it to what is actually happening with your website traffic and sales.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

You Need A Log Statistics Program

If you do not take anything else away with you from this article be sure you heed this advice: you need a log statistics program in place. With a good log statistics program you will

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e able to see various reports showing the number of unique visits taking place on your website, what keyword phrases visitors use to find your pages, what pages are being visited, which search engines are being used to find you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r website, and much more. Knowing what the "normal" website traffic of your website is will give you a good idea of what may be actually changing over time when updates do occur.

Resubmitting Doesn't Help

Don't resubmi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t your web pages in the crush of an update. Search engines have crawlers, known as search engine robots or spiders, that are able to pick up a web page through links in order to add it to the search engine databases. For this r

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ason you do not need to submit your pages to search engines anymore. Even if you mysteriously go from "top ten" to number 500 in the rankings, the fact that you are still listed means that you are still in the search engine's d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

atabase, and you do not need to resubmit. Watch search engine robot activity in your server logs and you will be able to see when your web pages are being revisited by the robots.

Google PageRank Should Not Rule Your Life
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
>

So many people fixate on Google's PageRank. I suggest you should be more concerned about the traffic coming to your website, sales, the amount of content on your site and the number of on topic or directory backlinks you hav
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
e acquired. PageRank is part of a much bigger equation of over 100 ways in which Google evaluates your website. Don't forget about the traffic that comes from the other search engines as well. Google may not always be the leade
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
r in search engines, keep current with the other major search engine players in the industry.

Common Sense Makes Sense

Use common sense. If you are a small business you can ill afford to make changes that may adversely
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
affect your bottom line. Observation and patience will gain you more than quick fixes. In my experience, the true test of an update is watching the search engine results settle over at least a week or two worth of time. Let the
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
dust settle, analyze the situation, and see what happens from there.

Moderation may be helpful, whether in gaining backlinks, making website changes or your reactions to changes. Don't panic. If it isn't broken...don't fix it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Subjects - Search Engine Algorithm Quandaries

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