Subjects - Internet and Businesses Online

So your company has a website – an important step to validate your company, boost its visibility and increase its sales. Now how do you get it to show up on Google and the other search engines like Yahoo and MSN?

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

A high search engine ranking for your website is essential. At least 85% of people looking for goods and services on the internet find them through search engines.

To increase your website’s ranking on search engi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

es, you could hire a company to do it for you. There is a whole search engine optimization (SEO) industry that will gladly take your money. SEO is simpler than it is made out to be, and there are several steps tha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you can do yourself to increase the rank of your website.

1. The content of your website is key. Search engines check to see if search words appear close to the top of the page and their frequency on the page.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou must first determine what the key words that your customers search with. Consider the website from the perspective of a potential customer and try to understand what they would be searching for on the web. Aim t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

have 100-250 words on each page with those key words used as often as possible. Those same key words should be included in the title tag of your coding, but keep it to six words or less. (this is the coloured bar

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

at the top of the page). The site at http://www.related-pages.com/seoTools.aspx?cb=wgyr has some great tools to help you optimize key words.

2. Link Popularity. This is a factor that is extremely important in sea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ch engine rank. Almost all of the search engines use link popularity to rank websites. Inbound links matter most, and highly ranked sites linking to your site are worth more that lower ranked sites. If you can pr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

vide content that other sites want to link to, you will move up in the rankings. This means that you may have to actively solicit links to your content and perhaps write articles for other websites.

3. Proper Page

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Structure. This can be tricky for people who don’t know HTML, but it really isn’t that complicated. Your pages should be coded correctly so they are easier for the search engines to index. Your site should have eas

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to follow text navigation, and you should avoid using Flash to build your entire page because it makes the site harder to index. If you want dynamics on your page generated by other languages such as JavaScript,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you should have these codes in external files. There is also an html validation tool at http://validator.w3.org/ that is useful. Errors in programming code and incorrect html can keep the search engine robots from

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ndexing your web pages. Keep coding clean and simple.

4. META Tags. This may sound like something out of a science fiction movie, but it is very simple code that should be included in your site because its makes

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t more inviting to the search engine spiders that crawl the internet.

5. Don’t Cheat. Don’t try to ‘spam’ the search engines by including invisible keywords repeated hundreds of times or by repeating key words in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ETA tags. The engines are getting smart and will penalize you for this. They may even drop your site all together.

6. Patience, Patience, Patience! It can take weeks for the search engines to re-index and re-rank

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your site once you have made changes or if you have a new site. Search engines are smart, but they taken time to sort through the vast amounts of information that’s thrown at them. If you are patient, you will see

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

results.

7. Many of the major search engines still include a free submission section for their listings. It may take 6-8 weeks (or more) for your listings to show up, but Google, AltaVista and Yahoo still accept f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ee submissions. Since search engine rank is key for success on the internet, you may want to budget for search engine optimization and consider paid listings (Yahoo), or pay-per-click advertising on Google.

Good w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

b design is a balance between what looks great and optimizing your site for search engines. Your content must be good enough so that other sites want to link to it while at the same time include key search words th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t will draw potential customers. You also need to have your site built correctly and take the time to manage it and keep it fresh. Now you are well on your way to having a high ranking website on Google. Good luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In this article, four strategies of communication are presented: dominance, submission, ignorance, and cooperation. It is argued that cooperation is the best strategy.

Many companies are unsure how or why P.R. can help their business. Some understand its importance but think it's too expensive. The fact is P.R. is important. P.R. affects how the public and consumer perceive your company and any marketing director knows your brand depends on perception. Here are six simple strategies to consider implementing today to get your P.R. off the ground.

Are you streaming music online? If so are you aware that if your music is copyrighted material you have to be licensed to stream that music. It is perfectly legal to purchase a cd and rip the songs to your computer for your personal use. It is not legal to stream that music over the internet without the required licensing.

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Subjects - Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner

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