Subjects - Internet and Businesses Online

There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

just as important and may actually drive more traffic to your site.

This big secret is frequency: The number of times your name appears when someone enters a key word in a search engine. I believe that the more times you appear in a sea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rch, the greater the likelihood of someone actually clicking through to your site.

How do you get frequent listings in search engines? Write quality content articles.

I’m an investment advisor and a while ago I started a second web sit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

(www.successful-investment.com) to promote my weekly mutual fund newsletter, capture potential prospect names and house a library of my published articles.

To get people to the site, I naturally wanted to move up in the search engine f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ood chain. I did the usual meta tag things, but that didn't cause my rise in the rankings. What did cause it surprised me.

One of my first articles (“Do lifestyle funds provide greater security?”) was submitted to some 30 article banks

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd web sites. Many of them reprinted it, which increased the number of appearances of my name associated with the topic. Since many of these sites were already ranked high on the search engines, I rode on their success.

Searching Google

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

for "Lifestyle funds" produces over 3 million results. On the first page of results my article is listed four times, on the second page three times and on page three it's listed three times, and so on. If you were searching this term, w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ith that much presence you would not likely overlook me.

In addition to generating hits on my web site from potential clients, my frequent listing in search engines yielded another benefit: I was invited to CNNfn's Hollywood studio to d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

scuss my article “How to evaluate load vs. no load mutual funds.” They found me by searching Google for "load vs. no load." That produced almost 5 million results and on the first page my article appears three times, on the second three

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

times and on the third three time as well—and some included my company listing. I was an authority!

In the past six months I have written and published 17 articles with the key search terms being part of the title. I pretty much get sim

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lar results with all of them. Why? I believe quality content is a key.

My core business is "personal investment management." If you search that on Google you will get about 11 million results. I currently rank number 8. And that's among

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the ‘who’s who’ in investment management, companies that invest big bucks to manipulate getting high rankings on search engines.

Can I improve on that? Probably not by trying to manipulate positioning, but definitely with frequency. An

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d that comes from writing articles.

Now, maybe you like this idea but think you can't write quality articles. I'm not a writer, but my articles get picked up by e-zines and article banks all the time. How does that happen? It's actually

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

simpler than you think.

There are two aspects to writing; 1. the actual content and 2. the writing style. If you’ve been in business for any length of time you have a wealth of information that you take for granted but others would love

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to know about. You should be able to write a 300 to 800 word article about your product or service area. Don’t worry about the style; just write quality content that will be helpful to your potential customers.

Although my writing skil

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s are pretty sharp because I do a lot of writing, I would not consider them to be on the same level as a professional writer. So I have a second secret to success.

One of my clients is an award winning Hollywood writer and he “enhances”

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

my articles. It’s usually not a lot of work, but at times I need a better transition from point A to point B. Since the content is clear and basically organized, he doesn't have to spend any time researching or "doing the heavy lifting.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

" He can devote his attention to enhancing the quality of the presentation, and that doesn't take long or cost much.

[If you need help with writing you may contact Laren Bright (punster@earthlink.net) and tell him I sent you.]

I think

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ou will find that writing articles becomes a lot easier once you have that kind of assistance. It certainly became stress-free for me when I didn't have to worry about form and could concentrate on my long suit: content.

It’s hard to be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

at the results that my articles have produced for me in terms of exposure, Google rankings and new clients. Given these facts I propose that frequency beats positioning anytime. Try it and see if it boosts your rankings and your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You’ve been chasing a new job for some time now, are getting some interviews but are still stuck in the old job or worse still unemployed – what do you do?

Selling on the Internet, some things I've learned that I would like to share with you. It is something like learning to ride a bicycle. Not easy at first, but something worth the time and effort. You must: learn to use your computer, focus on reaching the market for your specific product. Learn to write copy that generates orders and response. Targeted marketing. Find prospective buyers - traffic. My most successful technique...

If you are list building, one of the most critical things for you is to use a squeeze page. A squeeze page is simply a web page that has as its only purpose the opting in of visitors, and converting them to subscribers.

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Subjects - High Google Rankings: Frequency vs. Positioning

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