Subjects - Business

So why should you run away from any ad agency that talks about branding?

Simple. The ad agency doesn’t know

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the first word about results.

And if you want to INVEST in advertising instead of GAMBLING in advertising,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you really can’t afford to listen to the “Branding or Name recognition” madness.

Branding is a disservice

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o the buying public. It’s like having a lamp and hiding it under your bed. The light doesn’t help you. The l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ight doesn’t help your family members and friends.

When you’re branding: service to the customer becomes se

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ond to bragging or being creative for the sake of being creative. Got Milk? Really? Got Milk? Really. So wha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t?

What Is This Hot Babe Doing In Your Commercial?

And Don’t Tell Me The Old “Sex Sells”

Ok so you’re sel

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing a camera. Why do you want that hot babe with super-hot legs playing tennis in your commercial. You know

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

what Rosser Reeves calls this hot babe in your commercial, he calls it a vampire. It doesn’t help sell your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

roduct, actually it’s draining attention from your product.

Is Your Advertising A Gamble Or An Investment?

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

If you know your numbers, if you know how much money your advertising generates, when you hear the “brandi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng madness” you’d call 911 for you’ll know you’re in big trouble. You’ll know that you’re going to be asked

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o spend huge money, and you’ll be asked to wait for 10 years before you see any results.

The Salesman Who S

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ings Sweet Nothings To Your Customers And Presents Silly Excuses For Making NO Sales

Branding is like a sal

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sman who is not making sales. And as an excuse, the salesman tells you, by singing this beautiful song, I wa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s making an important “impression” on this prospective client. I think he liked it, for he smiled and actual

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y laughed.

Can your business survive on making impressions on customers?

Think about it.

Swans G Paul

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

target="_new" href="http://www.marketing.instantresultsadvertising.com">www.marketing.instantresultsadverti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing.com

It’s better to fail and know why you fail than to ignore even the cause of your success. Advert

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ising has to do the job of a salesman. It either fails to sell, or it actually makes sales. It’s that simple

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most people dread performance appraisals because it is tiring and tedious, and people believe their jobs may be on the line. Of course, performance appraisals are really quite useful because management can fully make sense out of the things that have been happening in the company...

In watching the Enron trial it appears to me that these gentlemen are going to get office Scott Free. Why is it that our government is spending $200 million of taxpayers money all of this trial? Why not just give that $200 million back to those who lost all their pension when Enron closed their doors?

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