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Subjects - Google Page Rank Is Dead - Or Is It? - Part I
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Goo
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
gle's way of measuring your pages accordingly.
But there is a problem...
More and more we tend to see NO consistency w
But there is a problem...
More and more we tend to see NO consistency w
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ith page ranking at all. Please don't confuse the difference between "page ranking" & "search engine ranking". The two are comp
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
letely different.
With this method of measurement, we could quickly see how much or how little a person has put into promoting
With this method of measurement, we could quickly see how much or how little a person has put into promoting
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
their website. A high rank of 6,7,8,9,10 is sometimes held as something honerable to have for your site but does it really mat
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ter?
In some aspects it does and in some it doesn't.
As I mentioned above, page ranking has nothing to do with your se
In some aspects it does and in some it doesn't.
As I mentioned above, page ranking has nothing to do with your se
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
arch engine success. It (did) have everthing to do with "importance". The only problem is (like so many marketing ventures onli
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ne), this measurement method is dying off with the rest of them. People online are very intuitive about these sort of things an
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
d tend to over saturate ways to beat them and/or improve on them quickly.
People all over the world are even still wondering h
People all over the world are even still wondering h
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ow to increase their page rank. Now why would they do this???
Simple, it's all about prestige. Eventhough marketing experts li
Simple, it's all about prestige. Eventhough marketing experts li
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ke myself weigh absolutely no importance on page ranking anymore, there are still literally 1000's of business people out there
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
that consider a high rank a good thing.
So how do you benefit from increasing your rank?
- You will attract better qu
So how do you benefit from increasing your rank?
- You will attract better qu
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ality websites to yours
- People will think your website has lasting power
- People will want to mimic what you do
- People will think your website has lasting power
- People will want to mimic what you do
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
>
- People will even think highly of you
Even now, many browsing people look for high ranking websites to exchange links with
Even now, many browsing people look for high ranking websites to exchange links with
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
.
So does trying to increase your website page ranking help you? Not really. What you ultimately want to do is promote your we
So does trying to increase your website page ranking help you? Not really. What you ultimately want to do is promote your we
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
bsite as much as you can in as many "RELATED _ RELATED" places that you can and let search engines do their own thing.
Playing
Playing
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
into search engines hands won't help your company. Building a great web marketing foundation will attract exactly what you've
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
been after..... MORE EXPOSURE!
Please take this seriously and always be on the look-out for other ways to promote your busines
Please take this seriously and always be on the look-out for other ways to promote your busines
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s, let Google's page rank go and look at the future beyond PR ratings.
Hope this article helps you out!
Read more of Martin's
Hope this article helps you out!
Read more of Martin's
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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