Subjects - Internet and Businesses Online

A simplistic approach to Search Engine Optimization usually means troubles, or rather, a waste of money. Here is my list of top ten of ways to detect that the people sitting in fro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nt of you might not be a serious partner to make your online business grow.

1. Here is your "Top 50" "Top 100" or "Guarantee positioning" package.
Yeah..really...

There is n

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o way of predicting which position any given site can reach on any search engine for any keyword. The actual ranking of a site is a function of a number of ever-changing interactio

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s which are not in the hands of the search engine agency. Besides the engines themselves periodically changing their ranking logics, in this very second there are hundreds of websi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tes and search engine agencies working hard to improve their positioning for the keyword "London hotel". How can you honestly ensure you will rank at the top of them?

And moreover

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

... who cares? The position of a given keyword is NOT the objective of a SEO activity. Nor it is a parameter to measure your online success. The number of top rankings for over-inf

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ated keywords is not going to affect your EBITBA. Conversions and CPA are.

A serious search engine agency will rather get committed on the quantity and quality of traffic (convers

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ions!), and to bring you tangible sales leads (and should be able to give you more clever advices then just try to get your traffic from the same old 50 obvious keywords).

2. We d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

on't do doorway pages. These are “landing pages”.
BMW used to think it didn't make much difference. Then, its website completely disappeared from Google. Search engines can di

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

criminate between proper landing pages and spamming, and can ban you in a second, making all your investments go up in smoke. Be sure landing pages are what they should be, an info

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rmative landing environment which is fully integrated in your navigation and content structure.

3. SEO is just about throwing in in some meta tags.
Meaning:"We do have a feel

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing that there are other key factors...off-the page elements such as blogs, social bookmarking, press releases, viral content, advanced link popularity and link bait are just as im

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ortant as meta tags for search engines, but actually, we haven't got a clue of how to do that stuff."

4. It's ok to spend 95% of your online budget on pay-per-click.
Meaning:

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

"Getting you your fair share of traffic from SEO might take a bit more effort on our side and we do not really care about your distribution costs".

5. PPC is more controllable tha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n SEO.
Meaning:"Achieving and tracking SEO results seems kind of hard, let's do some ppc advertising instead".

6. We guarantee you get ranked in 15 days.
Option 1:"No, n

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t in Google really, just in 20.000 obscure search engines."

Option 2: "We will get you a top position in Google for 'design luxury yet budget accomodation providers in the tundra'

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

(with exact phrase match)".

7. We only specialize in search engines.
Meaning: "What happens when a user arrives to your site is not our business and we don't understand much

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

about usability or what it takes to generate a booking on a travel website".

8. Yeah, we are a web agency but will do the search engine for you.
Sounds like: "I've been plum

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

er for the last 30 years, but I will fix with your electrical system for some extra cash".

9. You don't need to do any work on your website.
Meaning:"Deleting that annoying f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lash intro page would destroy the user experience. And adding some interesting content is not necessary. Not that many people really use search engines to book their travel anyway"

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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