Subjects - Internet and Businesses Online

Search Engine Optimisation (SEO) is still one of the most overlooked and under utilised means of adve

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rtising a website, and even many web development companies seem to have trouble understanding it, and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

applying it to the websites they design and develop. SEO is simply the process whereby a website is d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

esigned and developed with a view to it being well indexed on one or more search engines.

Search eng

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nes are the cornerstone of your website marketing campaign because the majority of websites are still

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

found via search engines. Here are some commonly asked questions about SEO:

Is it free?

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

For the most part adding your site to a search engine is still free, although with the huge number o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

websites now going live the wait for your site to appear on that search engine can be long (several

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

onths). This is especially true of International search engines, many of whom have introduced paid “

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

express submissions”. These can be value for money, but be careful.

Submit to 15,000,000 search

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ngines for free?

Don’t you believe it. I do not recommend any company use these tools to su

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mit their website to search engines. These services can spam search engines with your URL, an effect

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ively get you banned or certainly prevent you from submitting your site again under controlled condit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ons. Submit your site to search engines one at a time. Remember: do it once and do it right!

Wh

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t are the tricks then?

There are several key things, which need to be considered:

1.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Domain name. Perhaps the most easily overlooked, a domain name that “says it all” about your b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

siness is really the first step

2. Meta tags. While not the answer to your prayers, the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

are vital to good search engine rankings

3. Keyword density and layout. Attention to k

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eyword density in your both your meta tags, and site text is essential.

Another thing to remem

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

er: search engine optimize every page in your site separately, and relevant to the topic of that page

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When you make a mistake with a customer, should you write them off as lost -- never to return again? Nope. There have been numerous studies which show that a customer who has had a problem and gotten it resolved in a timely manner and to their satisfaction is a more loyal customer than one who has...

All nonprofit communication begins with writing. Writing a marketing plan. Writing an annual report, a PSA TV script, a PowerPoint speech, a Web page. All such writing can be simplified if you focus on three key questions, which are discussed in this short article.

FACT: Over 79 million times a day, eBay users find products and brands of their choice, with $24 billion in Gross Merchandise Sales year ending 2003.

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