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Testing is the cornerstone of successful online marketing. All of the world's greatest marketers achieve the results they do beca

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

use they understand the power of testing and they test everything.

Some of the greatest advertising and marketing books, such as

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

'Tested Advertising Methods' by John Caples and 'Scientific Advertising' by Claude Hopkins, spend much of the book explaining the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

importance testing plays in achieving maximum response from any advertising spend.

Scientific Advertising was first written in 1

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

23, yet the testing methods described in the book are still not only relevant, but critical to ongoing success in increasingly co

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

petitive arenas.

What is testing?

An effective landing page, or web page, is made up of various factors including:

- Headl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ne
- Sub-headline
- Body copy
- Testimonials
- Images
- Call To Action
- And more...

The key to a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

successful landing page is how well it converts website visitors to sales, called the conversion rate.

But how do you know which

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

combination of factors produce the best conversion rate?

The answer is... with testing!

With testing you can test one headline

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

gainst another.

With testing you can test one image against another...

With testing you can test one offer against another...

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ith testing you remove any assumptions on what produces the best results.

How Does It Work...

When you do a test (also known as

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a split-test) you are splitting the traffic you receive between two separate pages (Page A and Page B), which both look exactly t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e same but with one difference... it might be a different headline, different images, a different call to action, or anything els

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.

If a visitor comes to Page A and takes an action, that action is recorded as a conversion for that page. If a visitor takes ac

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tion on Page B, it is counted as a conversion to Page B. The test is considered successful when enough conversions have been made

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to make an assumption on which version is the best.

With this new statistical information you now know which of the headlines (o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

factors) produce the greatest results. You now make this headline the default and then test another factor on the site.

By test

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng every single factor on your landing pages you take away any guesswork on what to say, how to say it, what images to include an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

everything else. And within weeks or months you can dramatically increase the conversion rate of your website and massively incr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ase your sales from the same advertising spend.

Testing is the secret of all the most successful marketers (both online and off)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many we meet on the internet, have a great deal of experience. Others are moving along but still dealing with the learning curve. And, finally there are those whose expressions fluctuate between huh? and duh! For those this article is designed.

How do you start your own online business when you only have a few hours each week between your job and family? Simple, the answer is leverage. Read how anyone can turn knowledge into a hot selling ebook and begin to turn part-time effort into a full-time income.

So you're a beginner, and you just build your first squeeze page, and you are collecting these opt in e-mail addresses. Now, what next?

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