Subjects - Internet and Businesses Online

Squidoo is a Web 2.0 site, which means it’s a website with members who post whatever they like on their ‘lenses’ and invite other Squidoo members to view them and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

vote on them.

This may not sound like a brilliant source for generating traffic, but it is because Squidoo is really, really good at getting the lenses ranked h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ghly in the search engines. And that means that you can build a ‘lens’ on Squidoo that targets a keyword or phrase in your niche and let Squidoo do all the work t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

get it ranked in the search engines.

You can include promotional information about you and your products on your Squidoo lens, along with some valuable informat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on for visitors and then wait for the targeted, pre-qualified visitors to find their way to your sales page!

Squidoo is free to join and you can create as many p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ges or lenses as you like. It’s not even much extra work; you can recycle content you already have in the form of blog posts, articles or excerpts from your infor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ation product.

Leveraging content that you already have at your disposal can result in a steady stream of targeted visitors that already like what they’ve seen o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your lens, making them predisposed to purchase your information product.

Squidoo is the perfect tool for targeting the long tail in your niche. Targeting the lo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g tail is a traffic generation that I’ve had considerable success with in highly competitive niches.

To target the long tail, first you research your niche and m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ke a list of 3-5 word key phrases that your target market is using to search the internet. Once you have that list of phrases you can start building lenses on Squ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

doo that are themed around those phrases.

Squidoo works with you to optimize your lens for the key phrase you have chosen to target and soon you will have a pres

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ence in the search engine results for your targeted key phrase.

In the process of building your lenses, link them together so that visitors to one of your Squido

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lenses can surf the network of niche specific content you’re offering, the longer you can keep them looking at your content, the more chance you have of getting

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hem to visit your sales page.

Squidoo also allows you to include products from several internet retailers, like Amazon. If you have relevant videos on YouTube, y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u can embed them on your lenses too, and we know that internet surfers love video!

Income from your lenses is assigned to you using a ‘secret’ formula that Squid

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o uses to share it between them and you. Some internet marketers are skeptical about this because they feel that Squidoo is ripping them off… my take on this is,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f I can get targeted, pre qualified traffic that is predisposed to buying my product and Squidoo is going to pay me while I get them? I’ll take a piece of that!

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

quidoo is a useful addition to my traffic generation strategy. My Squidoo lenses regularly show up in the top 10 sources of traffic to my sales page. It cost me n

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

thing to set up the lenses, I update them with content I’m also using on my blogs or newsletter and I only spend about an hour a month on them.

If you’re not con

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

inced that you should Squidoo by now, it’ll only take an hour or two or your time to set up a couple of lenses using content you already have. Isn’t it worth a go

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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