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Here the most common tips on how to effectively write and distribute an op-ed articl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e.

Tip # 1 Determine your goal and target audience

An op-ed article should be a si

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mple and straightforward, method for communicating a message to your target audience

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to grab and hold their attention. The first thing to consider is the target audienc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e, your purpose is to communicate a message to a particular group of people. Submit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your op-ed to magazines, newspapers and any media that allows op-ed to be published

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in your target audience.

Tip # 2 - Content

The content that you include in your op

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

-ed article will play an important role in the success of it. Take some time to thin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

k about what you're going to say before you submit. If you submit an understanding a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd interesting op-ed,it will almost surely get published.

Tip # 3 - debatable

The

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

erm "op-ed" is from combining the words "opposite" and "editorial." so you might wan

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t to consider maintaining an opinion that is in opposition to the article that you'r

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e commenting on. Tip # 4 - Follow the exact instructions for submitting your op-ed

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the best to submit an op-ed article is the op-ed editors and understands their nee

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ds. At the end of any op-ed there are instructions on how to submit your own opinion

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.

Tip # 5 - Full contact information

Be sure to include your contact information a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd try to use your website address as the name of your company. This way, when the o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

p-ed comes out and your website address is placed under your name, people will know

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

exactly where to go to get more information about you and your business.

You'll be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

surprised of your results when you simply submit your opinion to target publications

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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