Subjects - Internet and Businesses Online

Whatever you do in business, do it big! There’s no other arena in which those words are truer than the internet. It’s a competitive world wide web, and you do

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

have to find your niche. But once you find that niche, do it just a little bit different than everybody else. Do it big. People don’t often think in those t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rms. So if you are able to put yourself in that mindset, then you’ll be ahead of the pack.

You can struggle all you want trying to get your website to the top

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of the search engines, but by the time you get there, the rules for getting there will have changed. You can spend countless hours trading links with other web

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ites, but you’ll find that many of those will soon ditch their domain. You may consider any number of online strategies for getting your website noticed, but t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e bottom line is somebody on the other end always wants to get paid.

This is when the idea of “do it big” comes into play. Let me explain. I recently discove

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

red a website owned by a woman from the UK. Her product was original art. Specifically, cartoon-like pencil sketches. Her intention was to put her work on sh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rts, stationary, and greeting cards and to sell it through her website. The problem was she couldn’t get her site noticed. She had no visitors.

How many time

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

have you lamented over the lack of visitors to your site? I have, and I do. It doesn’t matter how many visitors a site receives. It never seems to be enough

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

We are insatiable. But you can struggle with online strategies, or you can do something big offline. Here’s what I suggested to the woman from the UK.

Star

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a campaign. Call it the “loan a shirt” campaign or something of that nature. The idea would be to take a shirt featuring the artwork, and send it around the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

world. How? She or somebody else would wear it for a day and then pass it on to another person who would do the same. This would continue for any duration of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

time. But the goal would be to send the shirt around the world, and each person who wore the shirt for a day could log on to the site if they choose and fill o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t a quick location form so the shirt may be tracked.

It’s such a simple, low-cost idea, but it’s a creative way to expose a website as the address would be lis

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ed right there on the shirt. And people who wore the shirt for a day would get to see and sample the product first hand. It could even be an event for charity

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and an effective press release would be the only invitation the media would need to get involved.

But what if somebody decided not to pass the shirt on? What

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

if somebody stole it? What if the shirt got lost? What if “this”, and what if “that”?

Hey, what if it worked? What did it cost? Nothing. It only required

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a little creative thinking. A person could do anything they wanted with the idea in order to eliminate every negative “what if”.

The point I’m trying to make

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s we don’t often think of doing something big offline to promote ourselves online. And it doesn’t have to be costly. It doesn’t have to even follow what we be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ieve to be the traditional rules of advertising. Just think big, do it big, and get noticed. After all, isn’t that the goal? Or is the goal just to advertise

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Let’s say you’re the marketing director of a professional services firm, the director of corporate communications, or the company president. You know you’re good at what you do and that your company provides outstanding services. What’s troubling you is the dissonance between these outstanding services and the level of corporate marketing collateral and the web site. You’re worried that marketing communications are sending mixed messages and thwarting business development efforts. In fact, corporate literature design has become a reactive process, often driven by the need for a piece for an upcoming event. With clients and prospects savvier than ever, you’re concerned that the right image for business has not been created.

As a Manager is the feedback you get the truth, or is it what the workforce think you want to hear? How do you know the difference?

Systems are one of the greatest sources of leverage within an operational business. If you're not properly utilizing them, you're wasting a huge amount of potential.

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