Subjects - Internet and Businesses Online

Before you decide on placing advertisements on other websites, go through the following information on the various types of adverti

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sing. Mostly, all small to medium websites will clearly mention on a separate page (dedicated to information on advertising) the di

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ferent types of advertising and advertising spots that they have to offer. Here are the most commonly used types:

Banner Advertisi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g

Banners are placed on various spots on the pages of the website. Yours may be the only banner placed or it might be rotated in t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e same spot along with other banners i.e. your banner will be shown to alternate visitors or every 3rd, 4th or 5th visitor dependin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

upon the number of banners being rotated.

Banners will be different shapes and sizes depending upon the various spots available f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r advertising.

Text Advertising

Your text link along with a description will be placed in particular spots. Text links can be in

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he form of classified ads placed on a separate page reserved for the purpose, as a listing in a shopping or resources directory, or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

as a 'featured or sponsored link' on a relevant page. For e.g. a text link for a website selling flowers may be placed as a 'sponso

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed link' on a page containing information about flowers, flower arrangements etc. There may also be other forms of displaying text

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ds such as 'Featured Site of the Month' or 'Website in Spotlight' etc.

Run of Site Advertising

Your banners or text ads will be p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

laced on all pages of the website. Some websites will even rotate 2-3 different banners (for your advertisement) to break monotony.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Advertising on a Particular Page or Section

As opposed to run of site ads, your ad will only be placed on a particular page or al

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pages on one particular section or channel. The content on websites is usually categorized into various sections or channels. If y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u sell finance or mortgage deals, the 'Money' or 'Finance' sections of websites will expose your ad to your target audience. Simila

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ly, if you sell home-decor products, the 'Home' or 'Family' type sections will give you best exposure.

Pop-Ups and Pop-Unders

You

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

website advertisement will pop-up in a new, usually smaller sized window (browser). If the advertisement pops above the page of th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

website, it is called a pop-up. If it pops behind the website, it is called a pop-under.

This form of advertising is flexible eno

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

gh to accommodate graphical images, real media animations as well as a complete HTML page as an ad. Since the entire browser in whi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

h the ad will be displayed will be dedicated to your ad, you can choose to display only a large graphic or even an entire HTML page

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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