Subjects - Internet and Businesses Online

Meaning

Social media describes the online technologies and practices that peopl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e use to share opinions, insights, experiences, and perspectives with each other.It is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

best understood as a group of new kinds of online media which share most or all of the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ollowing characteristics:

Participation: social media encourages contributions and fee

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dback from everyone who is interested.

Openness: most social media services are open t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o feedback and participation. They encourage voting, feedback, comments and sharing of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nformation.

Conversation: whereas traditional media is about “broadcast”, content tran

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

smitted or distributed to an audience, social media is better seen as conversational, t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

wo way.

Community: social media allows communities to form quickly and communicate eff

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ctively around common interests – be that a love of photography, a political issue or

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a favorite TV show.

How to make profit

In order to earn profit through social

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

media you have to get traffic to your social media pages, then you have to direct them

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o a squeeze page, then you have to send them to your list

You must increase the linkab

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ility of your website to others.

Try making it easy for people who use social bookmark

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing services to tag your site. Add extra buttons and links that suggest “tag this site”

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or “add to favorites” to your homepage and all relevant content. This can increase retu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rn traffic to your site, and can also help increase click through linking.

One other g

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

reat way to use lucrative social media to make a profit is to formulate and distribute

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ortable content. If you spread this type of content around, post it in relevant places,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

it will eventually lead to more traffic returning to your site and getting you noticed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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