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Have you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many peo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ple do you tell about a positive brand experience? How about for a poor brand experience?

One poor brand experience will not destroy a firm.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

One poor brand experience per day, however, can ruin a company in the long run for sure. It’s really easy math. If one person receives a poo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r experience with a brand, they might tell 10 people. At 365 days a year that’s over 4000 people per year. Yikes! Not good at all.

So, how c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

an your employees protect your brand everyday?

It all depends on delivering your internal brand and training. Not only do you have to train

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

employees on customer service issues but also they must know how to deal with a customer that is upset or has a problem.

Let me give you an

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

example. I purchased some artwork on a Carnival Cruise. Upon purchase from the vendor (not from Carnival Cruise itself) I requested custom fr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ames. The vendor, Park West took my order and informed me that it would be 6-8 weeks for delivery.

10 weeks later I called Park West. They t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

old me it shipped. I received my artwork 3 weeks late. I was so excited and I ripped the packaging away only to find they did not put on the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

custom frames. I waited 10 weeks for nothing.

I called Park West immediately. Guess what? I was going to have to wait another 6-8 weeks for

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the correct replacement. I asked for a refund and a pick up of the incorrect artwork. They denied me and said it was a final sale.

I called

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

my credit card company. Guess what? The charge went through my Carnival Cruise account. I called them. Guess what? They would not help me, as

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

it’s a third party vendor. This is a third party vendor that Carnival Cruise has partnered with.

Did I mention that this was my 19th Carniv

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

al Cruise?

Long story short I had to pay to ship my artwork back and my credit card company took care of me.

I will never take another Carn

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ival Cruise again.

How could Carnival save itself from losing me as a customer? It’s really quite simple. Ultimately because the charge went

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

through Carnival they needed to take responsibility. They should have said you’re a valued guest and we will credit you immediately. At that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

point I’m thinking wow, Carnival is even better than I thought. But instead I’m writing this article and never ever going on another cruise

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

with them.

Carnival could have saved the brand. If they had gone the extra mile to put themselves in my shoes, I would have had a positive b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rand experience. I would have used Carnival again, and I would have probably told everyone I know how great there service was. Developing a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

proper internal brand strategy and training is the key to delivering a positive brand experience. Don’t make stupid mistakes with your brand.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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For this year's corporate theme party, let’s travel back in time to the roaring twenties when prohibition, gambling, and gangsters, and jazz ruled the world. Costumes, decorations, and music can provide the perfect ambiance to make your corporate party shine.

CNC machining in the industrial the context refers to Computer Numerical Control. Computers are used to control machine tools for the purpose of manufacturing complex and intricate parts of metal and other material. More over the cutting process is enabled, using a program written in a notation confirming to EIA-274-D standard, which is often referred as G-code. The computer numerical controls were developed in late 1940’s and 1950’s, but were briefly preceded due to less advanced numerically controlled machines. However the CNC technology has developed greatly, with advances in mechanics and the computer sector. The developed CNC machines have drastically changed the face of the manufacturing industry.

Some self-proclaimed marketing gurus say that each person in the United States of America is exposed to over 3,000 varying and different messages every day. And if you are driving around the city each sign is competing for your eye-ball.

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