Subjects - Internet and Businesses Online

About a year ago I worked with three enterprising women who were considering a start-up company specializing in makeup and a bath and body

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

line. They were a good referral from a trusted business colleague.

When these clients first contacted me, they hadn’t done any research in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

their client market, they had no business plan and they had no idea what type of logo they wanted. Nor did they know what their business w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

as about, what their competition was doing, or even who their customers were. They just thought, “We need a logo design of some kind t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

at will define our company, so let’s hire a designer”. These clients were intelligent, fun and enthusiastic women who said
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
trong> they wanted logo design – but in retrospect I now know they needed was not logo design but concept design.

Even though they said th
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ey wanted logo design, the 3 clients were asking for concept design. Unfortunately, I accepted the project as a logo design instead of con
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
cept design – which proved to be a HUGE mistake, and one that designers often make.
I ended up spending over 10 hours developing th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ir image for this “dream company”, going from one idea to the next. The women came up with a new idea each day; they wanted me to try out
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
to see if they’d like it, and without fail, each time I did this they came back with, “We’re not sure about it, we’d like to try somet
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hing else. Something’s missing but we don’t know what”. This was, to put it lightly, unbelievably frustrating.

It sounds crazy but th
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
is was my fault, I didn’t first analyze and distinguish the differences between logo design and concept design. I should have recog
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ized and explained to these women that their project was concept design, not a logo design, and that our objective was to flush out concep
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ts rather than a finished logo. In the end I gave the clients their deposit back and wished them the best of luck. They in turn sc
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
rapped the idea of having a logo, and paid another designer to create a web site for them – the web site never amounted to more than an “U
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
nder Construction” page.

Key Phrases that Indicate Concept Design:

Here are a number of top phrases that should tip
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
you off that the project is concept design, rather than logo design. The business owner says,

“I don’t know what I want, but wh
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
en I see it, I’ll know”

“Just create some logos, and I’ll tell you what I think”

“I can definitely tell yo
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
u what I don’t like”

“I’m just starting this business and I probably have to get something”

“I am thinking
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
of starting this business and I’ve got to come up with a look or something”

“I just need to get something done”

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Subjects - Graphic Designers - Your Client Says They Have a Logo Project, But What They Have Is Concept Design

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