Subjects - Internet and Businesses Online

You may have done enough to promote your website and you are getting lots of traffic. But still you may experience that your website is not

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

getting satisfactory business from your site. That is conversion of a hit to business is not happening satisfactorily. This is because you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r website visitors are not staying there for longer time. You should always keep in mind that the website is for your visitors not for you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

only. You need to develop website from their point of view.

You should give due consideration to the following points:

1) Give straigh

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t forward point of website

When the visitor comes to your website home page is your first impression. So the home page should be profe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ssionally designed. It should appeal to the visitors to have of what the website says. Then your website should tell what it has for them i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n the following manner:

i. what it is all about

ii. what is there for them

iii. why should they get Product/Services from th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ere

iv. what's the benefit they will get from there

Try to describe these points in very short and precise words. Otherwise people wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll not look for some more information on the site.

2) Don't show flash animation and pop ups

Some people like to have home page wi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

th a flash animation. Generally it takes some time to load. This is a bit annoying for visitors to wait for some time to view the page. So,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

most of them will move on to some other site without actually viewing the home page. Moreover the pages containing flash animation are di

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fficult to be indexed on most search engine.

In some of the home pages people shows advertisement in pop ups. That is really annoying stuf

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

f for visitors. When people looking for something they are interested, they don't want to see these pop ups advertisement.

3) Respect p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eople's time

Site owner should respect people's time. Web surfers always want their information as quickly as possible. So the page sh

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ould load in quickest possible time. Try to as much less graphics and flash animation as you can. The home page of the site should not be m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ore than 150 KB.

4) View pages in different browsers

Sometimes appearance of a page is different in different browsers. The appear

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ance of a page should always be same in different browsers. You must test the site in different browsers like Internet Explorer, Netscape,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

FireFox, Opera.

5) Consistency

Professional websites always have navigational system very clean and consistent. Visitors must be a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ble to move forward and backward and to any place from every page. Content of the page must be able to explain itself with suitable heading

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

in consistent manner on all pages. Avoid javascript animation which moves/scrolls on the page. It is considered as unprofessional website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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There is a tremendous growth and change occurring in the sphere of business marketing across the world today. This is largely due to the unprecedented pace of change in technology, entrepreneurial tactics and an open attitude towards new theories and concepts in marketing itself. Direct Marketing is a subsection of marketing that focuses on planned recording, analysis and tracking of individual customers’ responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. Direct marketing can be aimed either at the individual consumer or on a business-to-business (B2B) level. This form of marketing attempts to send messages directly to the intended client by means of addressable media such as mail and email. In this way direct marketing differs from regular advertising in that it does not place its messages in the public market such as radio, billboards and magazines etc.

Sell advertising space on your web site. You could sell banner or classified ads. If you want to make more money, sell sponser ads that get top placement or the best exposure.

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Subjects - How To Make Surfer Stay Longer

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