Subjects - Internet and Businesses Online

One of the reasons accessibility in web design is so important is because a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

large percentage of seniors are surfing the web. The baby boomers are approa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hing or are in their sixties and about 75% of them are surfing the web to ge

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

information about health issues in particular and they are also shopping bi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g time. How nice is it for them to shop at Christmas for their grandchildren

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

without having to go out and brave the elements? I think it’s absolutely fan

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

astic that the internet has made seniors’ lives so much easier. And the inte

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rnet has also enabled them to keep their minds active, which, in my opinion,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is an important key to longevity.

So what does that mean to a web designer?

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Well, a savvy designer would design sites to adhere to current web standards

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and accessibility. Using dark text on light backgrounds, enabling the visito

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r to adjust the font size on the web page, and clear concise information on

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

page with easy navigation is what a senior should expect to find when visit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng sites and the smart designer should know this.

Unfortunately, that is of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ten not the case. In fact, many corporate web sites virtually ignore the nee

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s of seniors, using deprecated code, unreadable text, and worse, unclear con

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ent. How ignorant and just plain dumb is that?

My advice to web designers,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

whether freelance or corporate, is think about seniors and the baby boomers

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd what their needs are, and design your sites accordingly. If you take care

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of them, they'll take care of your bank account by giving you their business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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Subjects - Accessibility for Seniors on the Web

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