Subjects - Internet and Businesses Online

Website Usability is more than just placing a navigation bar in the right spot and allowing users to search the site. It is an intricate art that not everybody can easily implement. This tip aims to identify some

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of the key factors that come into play when designing a usable and functional website.

Firstly, the site must contain a clear, concise yet simple navigation system. According to web usability expert, Ja

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ob Nielson, a good site navigation system should answer three questions:

Where am I?
Where have I been?
Where can I go?

Your site’s navigation system should ans

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er these three questions quite adequately providing you include these basic elements in your design.

Keep it consistent. The navigation system should be in the same place on every page and have

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he same format.

Use appropriate text inside links. Don't make your visitors guess where a link is going to take them.

Use CSS to emphasize text links.

Always include text links.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Add a text-based site map.

Include a home page link inside your main navigation system.

Site logo links to home page.

Include a site search box providing your site is large enough

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Secondly, you must ensure that you keep the content clear and simple. Keeping your content clear and simple allows users to easily scan the text and find what they’re after. You should also keep a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l important content at the top of the page. Never leave the important text for last as people usually never read this far down the page. Some other important things to take into account are:

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d using text inside images whenever possible.

Add ALT and TITLE attributes to all images.

Contrast, contrast, contrast! In other words, don’t use light green text on a yellow background as peop

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e simply cannot read this!

Thirdly, you must support your brand. Ensure that you keep colours and typefaces consist, that your page layout is consistent and that you generate a custom error page de

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

igned to match your site and branding. Custom error pages will assist users in finding their way back to your site rather than leaving them in the dark. You should also include your positioning statement and other

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

marketing tools on each and every page of your site to enforce the brand you’ve worked hard to create.

Some other important usability tips have been outlined below also.

Provide for v

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sitor feedback. Forms are critical to the success of ecommerce sites. Without forms, you can't have a shopping cart. But any site usually needs at least one form to allow for user feedback. A form helps you hide f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

om email spiders and also helps you control how user feedback is formatted and sent.

Test the site on real users. Remember that you're the designer so of course you effortlessly use the navigation system,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

love the content, and understand the value proposition. But now it's time to get user feedback - before your online users start sending it in.

Present complete contact information including your business

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hone number and postal address. A street address is preferred, but you may want to use a PO box if yours is a home-based business. Visitors will probably prefer to contact you using email or a form, but they feel

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ore comfortable with a site that allows other contact methods.

Remember your international users. Your forms should never require information they may not have - like area codes or ZIP codes.

Kee

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

feedback forms short and clearly note which information is required to successfully submit the form. Take care to design accessible forms that all visitors can use.

Web usability is all about desi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ning a website for your visitors instead of for yourself or your client. A site that conforms to user expectations makes visitors more comfortable and more apt to visit again and recommend the site to their friend

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. If you are having a site developed or are developing such a site, remember to check off each of the tips outlined in this article. They may well determine whether your site will be a success or a failure.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Search engine optimization is a required technique that all website owners who are serious about high rankings must do to all of their web pages. But Google will blacklist your site if you use certain SEO practices on your pages.

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