Subjects - Internet and Businesses Online

Internet Sales is No Different

It is just a different sales venue. Not many years ago the word internet was a small blip on the radar. Now it is one of the dominant forces in ou

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r lives. Think of where you go for information. Right where you are now, at your computer. Even Grandma knows how to send email. The children of today will never imagine a world without the int

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ernet.

There are thousands of people who have built a successful sales business on the internet. The appeal is overwhelming. Look at the number of sites that are about building a webs

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ite. The fact is most of them do it the wrong way.

It isn't about fancy designs or eye catching photos.

Its about words. The types of words that make people do somethi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng. But you have to know what it is you want them to do. I know, you want them to buy something. And that's OK. But you have to pre-sell them first. Unless they already have a relationship with

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your business they want to know more before they buy. Just like you do when you consider making a purchase.

And that is why most websites fail. They fail to draw traffic, they fa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

il to provide good information and they fail to make sales. Why? Because they try to sell first. Don't sell...PRE-SELL your visitors.

You must develop a relationship. You must provide

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

information that makes them want to come back to your site. Very few visitors purchase on their first visit, it’s the nature of the internet.

Selling on the internet is no differen

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t than sales anywhere...

• You must have a quality product to sell
Your website may look flashy. It may be the best one on the web. You want to make sales. If you have

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nothing to sell all you have is a pretty screen saver.

• You must present the product with enthusiasm
That is the force that drives sales. Whether you sell on the internet

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r one customer at a time. By the way, even internet surfers buy one at a time.

• Your website must have great selling skills
Yes, your website. It must talk to the viewer a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s if they were standing directly in front of you. They have to hear your passion about your business, your service or your product.

• You must realize this is a business

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Starting a business, buying a business or running a business. The principles are the same. You must have a plan. Your plan should include a well thought out course of action.

• You

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

have to grab their attention
The internet is a fast paced world. If you do not get their attention immediately they will find someone else. You have about a minute.

• You

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

must present your case in simple words
When YOU look at a website don't you scan the page? If the type is very small or it looks like a 20 page magazine article you want to find somethi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g else, right? Your customers are the same way.

• You must realize it will not happen overnight
The fatal mistake people make is thinking about the money first. I know, ev

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

erybody wants to get rich quick. That is not the real world. Yes, millions of people are online and you can sell your product to them. But...

They have to find you first.

There

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

are millions of pages. How are they going to find yours? Google, Yahoo and MSN are internet search engines. Just like you, people type in what they are looking for. These search engines find t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he pages you want. How? By looking for Keywords.

Think of your site like a book. Your book can have the best looking cover. It can promise an exciting read on the dust jacket. If your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

reader opens the cover and the pages are BLANK they will not buy your book.

Make your site one that provides real content and value. Those are the qualities that succeed online.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Subjects - Teach Your Site to Sell

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