Subjects - Internet and Businesses Online

Demographics & Marketing

Demographics and marketing sources interact in the business world. Demographics allow you to find out about and understand your customers (your visitors/your market).

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Your website visitors and/or customers may be people or other businesses and it is imperative that you know as much about them as you can. Marketing is an effort to sell to those customers.

Market Se

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

gment

A demographic or demographic profile is a term used in marketing and broadcasting to describe a demographic grouping or a market segment. A market segment typically involves age groups (e.g. te

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

enagers as opposed to senior citizens), social classes (e.g. wealthier groups who tend to spend more as opposed to poorer groups who have less to spend) and gender (e.g. different physical attributes require d

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

fferent hygiene and clothing products, and because of the male/female mind sets).

Demographic Profile

A demographic profile can be used to determine what type of website content should be us

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ed to achieve the best results. It is important that the webmaster tailor the website content to match the interests and needs of their visitors, and so careful research should be done to match the demographic

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

profile of the target audience to the demographic profile of the website and its content.

Demographic and Marketing Resources

Success on the Internet is directly related to matching your we

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

bsite content to the people visiting your site. You will have to do your homework on this aspect of website design if you plan on reaching your visitors with your message. Your website must meet the requiremen

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s of your website visitors as to their needs and aspirations if you wish to achieve success.

The following links can provide you with the data you need to determine the market segment and demographic profile

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of your target audience.

Demographics.com - http://www.demographics.com - Extensive site dedicated to the entire field of demographics and related information.

Bureau of Labor Statis

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tics - http://www.bls.gov - With the strongest commitment to integrity and objectivity, the BLS is best among statistical agencies, producing impartial, timely, and accurate data relevant to the needs

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of their users and to the social and economic conditions of our Nation, its workers, and their families.

National Telecommunications and Information Administration - http://www.ntia.doc.gov

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

NTIA is pleased to release Falling Through the Net: Defining the Digital Divide. This is our third report examining which American households have access to telephones, computers, and the Internet, and which

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

do not.

Massachusetts Institute of Technology - http://www.mit.edu/people/mkgray/net/ - Want to know how big the Internet is? How fast is it growing? Will it ever stop? These pages are meant

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to be a collection of Internet statistics in one place.

U.S. Census Bureau - http://www.census.gov/ - Your source for population, housing, economic, and geographic data.

Consumer Res

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

earch Center - http://www.conference-board.org/economics/consumer.cfm - The Consumer Research Center provides members with access to consumer information, analysis, special reports and forecasts that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

elp in day-to-day decision-making and long-term planning.

U.S. Small Business Administration - http://www.sba.gov/starting_business/marketing/basics.html - To succeed, entrepreneurs must attr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

act and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services.

Summary
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rong>

Knowing who your visitors are and what their needs may be is the key to unlocking the riches of the Internet. Spend the lions share of your time researching the nature of and acquiring feedback from you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
r website visitors. With patience and time the mystery of market share and demographics will become clear. Always pay attention to the demographics and marketing of your website and success will be forthcoming

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Subjects - Knowing the Demographics of Your Website Visitors

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