Subjects - Internet and Businesses Online

As more Internet consumers begin to use broadband connections for their personal use, the more options you have to incorporate rich Internet applications (RIA) into your website. A Rich

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Internet application will provide your users with a new and improved web experience that is mutually interactive, engaging and flexible. RIAs provide the instant response that is recei

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ved when using desktop applications but now on the web. Examples of RIAs can be a product configurator, an Internet Bot, or an intuitive audio and video site. Now many of these use heav

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

amounts of bandwidth but as more people move to broadband there will be no issue in terms of page load time.

Two popular technologies that are being used to create rich Internet appli

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

cations are Macromedia Flash and AJAX. Flash is a popular authoring software that was developed by Macromedia. It is used

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to create vector graphics-based animation programs with navigation interfaces, graphic illustrations, and simple interactivity for the Web. AJAX (Asynchronous JavaScript and XML) is a t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

erm describing a web development technique for creating interactive web applications using a combination of: * HTML (or XHTML) and Cascading Style Sheets for presenting information * Do

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

cument Object Model and JavaScript to dynamically display and interact with the information presented * XML, XSLT and the XMLHttpRequest object to interchange and manipulate data asynch

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

onously with a web server.

Ok, so this might sound a little confusing right now but my point is that these two technologies offer the flexibility to provide a more engaging user experi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ence that will increase customer satisfaction and ultimately increase your sales. Many large companies, such as Reebok, Dodge, Timberland and Ikea have already developed rich Internet a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

plications for their websites to provide a more interactive and engaging user experience. If you click on the links above, you will see an example of the various types of rich Internet

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

applications that I’m talking about. Reebok and Timberland provide a custom product configurator that is 100% interactive and allows you to build, customize and purchase your own

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

shoe online, Dodge provides an extreme audio and video experience that is truly engaging and visually appealing to the eye, and Ikea uses Anna, their female bot, to help answer your que

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tions and guide you to the specific area of the site that you are looking for.

So now you’re probably saying, “Ok, this is cool and all, but how will this increase my sales

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

?” In my opinion, it all comes down to proving a web experience to your users that is unlike any other site. If you provide your user with an engaging and interactive experience t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at is user-friendly and easy to navigate then I guarantee you will increase customer satisfaction, which will increase sales. Your users will have so much fun building your product or i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nteracting with your bot that they will be more inclined to make a purchase from your website. And even if they do not purchase from you, they are likely to pass a link to your site to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

their friends and family, who may purchase from you.

It’s all about the exposure. Providing an experience for your users that is unparallel to your competition will be sure to dr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ve traffic and increase sales. So think about the future of the Internet, research the Internet “

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

et="_blank">big dogs”, and analyze how you can begin to incorporate rich Internet applications into your website. If you do this now, you will be way ahead of your competition

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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