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Subjects - How to Check if a Niche Site Will Be Profitable
To be profitable, there has to be:
a) Demand
b) Good affiliate programs you can promote (also high bids at the Pay Per Click Search engines is a good indicator).
To find out this information, I use Wordtracker and affiliate networks like Commission Junction.
Let's take the example of two potential niche
a) Demand
b) Good affiliate programs you can promote (also high bids at the Pay Per Click Search engines is a good indicator).
To find out this information, I use Wordtracker and affiliate networks like Commission Junction.
Let's take the example of two potential niche
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s and see if they are profitable. The niches I have chosen are "electric toothbrushes", and "hair removal".
Let's check Commission Junction (CJ) first.
Once you are logged in, click on "Get Links".
Select Links from the Search drop-down box, and type in hair removal into the search box.
Looking down th
Let's check Commission Junction (CJ) first.
Once you are logged in, click on "Get Links".
Select Links from the Search drop-down box, and type in hair removal into the search box.
Looking down th
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
advertiser list of the results, you will see that there are several merchants offering hair removal products.
Click on the 3 Month EPC link at the top of that column to order the results by EPC. Those top performing ads look great. Check out the advertisers by clicking on the Advertiser link for any par
Click on the 3 Month EPC link at the top of that column to order the results by EPC. Those top performing ads look great. Check out the advertisers by clicking on the Advertiser link for any par
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ticular link.
(EPC is the amount of money the average affiliate makes per 100 visitors he sends to that merchant).
I clicked on Folica.com to see more information about that advertiser. Look at the EPC for the advertiser as this gives a better indication of overall advertiser performance than individual
(EPC is the amount of money the average affiliate makes per 100 visitors he sends to that merchant).
I clicked on Folica.com to see more information about that advertiser. Look at the EPC for the advertiser as this gives a better indication of overall advertiser performance than individual
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
inks.
A 3 month EPC of $17.63 (at the time of writing) means that for every 100 clicks from affiliate sites, the affiliates average $17.63 commission. Anything over $10 is good. You can also check out the 3 month trend for the advertiser. In this case, Folica.com have a very consistent EPC.
This is a g
A 3 month EPC of $17.63 (at the time of writing) means that for every 100 clicks from affiliate sites, the affiliates average $17.63 commission. Anything over $10 is good. You can also check out the 3 month trend for the advertiser. In this case, Folica.com have a very consistent EPC.
This is a g
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ood niche as long as there is demand.
Repeat the above steps for my other potential niche "electric toothbrushes". This time, just type in "toothbrush", not "electric toothbrush".
There are a few merchants there, but they are either new, or don't have any EPC data (at the time of writing this book). Thi
Repeat the above steps for my other potential niche "electric toothbrushes". This time, just type in "toothbrush", not "electric toothbrush".
There are a few merchants there, but they are either new, or don't have any EPC data (at the time of writing this book). Thi
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
lack of any clear data starts alarm bells ringing in my ears.
However, just to make sure, select "Products" from the drop-down search box, and type in toothbrush.
Ahh, now we have something. There are some novelty toothbrushes, and normal electric toothbrushes. Click on a few of the merchants and check
However, just to make sure, select "Products" from the drop-down search box, and type in toothbrush.
Ahh, now we have something. There are some novelty toothbrushes, and normal electric toothbrushes. Click on a few of the merchants and check
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
out their EPC. When I checked they were a little disappointing, so I would rank the profitability of the toothbrush niche quite low.
I know I can find electric toothbrushes at Amazon and promote them from there, but Amazon has a very low commission rate.
Of the two, hair removal seems the better option.
I know I can find electric toothbrushes at Amazon and promote them from there, but Amazon has a very low commission rate.
Of the two, hair removal seems the better option.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
I hope it has a high demand.
Let's check demand
I like to carry out a couple of tests for demand. Firstly I'll check how many competing pages there are at Google for my main phrase. The higher the number, the more demand (since other webmasters have chosen to create pages on the topic). Secondly I'll
Let's check demand
I like to carry out a couple of tests for demand. Firstly I'll check how many competing pages there are at Google for my main phrase. The higher the number, the more demand (since other webmasters have chosen to create pages on the topic). Secondly I'll
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
head over to Wordtracker and check to see how many phrases are used to search for my niche. As I wont be able to compete in Google for my main phrase, I need to make sure there are sufficient phrases I can rank well for.
Let's look at this in detail.
1. Head over to Google and do a search for hair remova
Let's look at this in detail.
1. Head over to Google and do a search for hair remova
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
and electric toothbrushes,
hair removal - 25.6 million competing pages. electric toothbrush - 1.96 million.
(These figures were accurate on 13/02/2006. Click the hyperlinks for the two phrases to check what those figures are today).
OK, hair removal is looking promising.
Now head over to Wordtracker
hair removal - 25.6 million competing pages. electric toothbrush - 1.96 million.
(These figures were accurate on 13/02/2006. Click the hyperlinks for the two phrases to check what those figures are today).
OK, hair removal is looking promising.
Now head over to Wordtracker
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
. Wordtracker in my opinion is the best tool for carrying out keyword research. I don't personally rate the accuracy of the Overture suggestion tool (and all keyword tools that use it for demand figures).
Login to Wordtracker.
In the Multiple Search section, click on Compressed search.
Type in hair rem
Login to Wordtracker.
In the Multiple Search section, click on Compressed search.
Type in hair rem
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
val, and select 500 from the Number of Results drop-down box.
Click Proceed.
When the results are all displayed, you will notice that 500 results are returned. This is good as it means that there are a lot of potential phrases for this niche.
Now for a little trick I use.
Scroll to the very bottom of t
Click Proceed.
When the results are all displayed, you will notice that 500 results are returned. This is good as it means that there are a lot of potential phrases for this niche.
Now for a little trick I use.
Scroll to the very bottom of t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
he page. The table gives you the "Count", and "Predict" figures for each word.
At the time I checked, the count and predict figures were 10 and 12 respectively for the last phrase in the list.
This tells me there are a lot more phrases than just this 500. Correctly carrying out keyword research, will yi
At the time I checked, the count and predict figures were 10 and 12 respectively for the last phrase in the list.
This tells me there are a lot more phrases than just this 500. Correctly carrying out keyword research, will yi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ld thousands of potential phrases for this niche.
As a benchmark, anything above a 5 for the last phrases in the results (assuming 500 results were returned), is a good indicator to me that the niche has a lot of phrases to target. The higher the value of the count for the last phrase in the list, the mo
As a benchmark, anything above a 5 for the last phrases in the results (assuming 500 results were returned), is a good indicator to me that the niche has a lot of phrases to target. The higher the value of the count for the last phrase in the list, the mo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
re phrases you will find for that niche when you carry out your in-depth keyword research.
Want to see an example?
Type in insurance and select 500. Scroll to the bottom. The count figure when I checked was 180 for the last phrases in the list. That means there are a huge number of potential phrases fo
Want to see an example?
Type in insurance and select 500. Scroll to the bottom. The count figure when I checked was 180 for the last phrases in the list. That means there are a huge number of potential phrases fo
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
the niche of insurance.
Another example. Type in barbie doll. The last phrases in the list has a count of 3, which means this niche has far fewer potential phrases than the insurance niche.
A final example. Type in cadbury chocolate (the best chocolate in the world in my opinion).
Only 52 rows were r
Another example. Type in barbie doll. The last phrases in the list has a count of 3, which means this niche has far fewer potential phrases than the insurance niche.
A final example. Type in cadbury chocolate (the best chocolate in the world in my opinion).
Only 52 rows were r
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
eturned when I checked (not the 500 that were obtained in the previous examples), meaning this would not be such a good niche.
Before finishing our profitability and demand research, there is one other check I like to carry out. How much are these phrases attracting at the Pay Per Click search engines?
T
Before finishing our profitability and demand research, there is one other check I like to carry out. How much are these phrases attracting at the Pay Per Click search engines?
T
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
pe in hair removal at Wordtracker again.
Scroll to the bottom.
Click on the perform a competition search.
Select Overture and click the proceed button.
You will need to type in the security code displayed, into the small box before you can get the results.
Scroll to the bottom of the results.
At the t
Scroll to the bottom.
Click on the perform a competition search.
Select Overture and click the proceed button.
You will need to type in the security code displayed, into the small box before you can get the results.
Scroll to the bottom of the results.
At the t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ime of writing, the top bids for hair removal related phrases were nearly $40.
Wow. Companies are prepared to pay nearly $40 per click at the search engines for some phrases related to this niche.
This niche is hot, and potentially very profitable.
Putting Adsense on our site could prove VERY profitable
Wow. Companies are prepared to pay nearly $40 per click at the search engines for some phrases related to this niche.
This niche is hot, and potentially very profitable.
Putting Adsense on our site could prove VERY profitable
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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