Subjects - Internet and Businesses Online

One of the first and most critical decisions web and user interface (UI) designers must face when designing for a fixed screen resolution is whether to design

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

for the classic, narrow screen resolution of 800x600 pixels or the newer, now-more-commonplace resolution of 1024x768 pixels (and above). The decision is no

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t as simple, nor as trivial as it sounds.

Design too wide (1024x768 pixels and above) and you risk shutting out a portion of your demographic as valuable con

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tent and ad space sit out of view to the right of their browser window. Plus, your users will typically see the dreaded horizontal scrollbar!

Design too nar

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ow (800x600 pixels) and you risk wasting valuable screen real estate in the afore-mentioned right-hand side with many users seeing nothing but your lovely pag

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e background filling 25% of their brand new 19" (or larger) monitors.

The web is at a crossroads right now. There are still those waiting to make the leap f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rom 800x600 screen resolution to 1024x768 (and above). But with the advent of larger monitors and better graphic cards, that number is dwindling every day.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

As recent as last year, the majority of users – 80% or more – were running 800x600 screen resolutions. That statistic has largely flipped and now many large

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cale sites are eschewing the 800x600 spec and designing for the future (i.e. 1024x768):

www.cnn.com
www.espn.com
www.nytimes.co

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m

There are lies, damn lies - and statistics. - Mark Twain

Statistics often fail to prove much, if anything. That said, I've worked f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or almost a decade within the WWW community. My company's clients span virtually every industry, catering to a broad range of demographics. In looking at ou

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r site statistics at hand, roughly 15-25% of our clients users are running 800x600, with the remainder of folks experiencing the web in the larger, 1024x768 (

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd up) format. Twenty-five percent - a minority, but a sizable minority at that - is certainly nothing to sneeze at. But that number will likely half in the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

next 6-9 months and continue to decline sharply thereafter.

Of course now you're asking, "How do I know what resolution my users are running?" Fortunately,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that information is often right at your finger tips in the form of your own web server logs. Your website administrator or webmaster can you help with this.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

If you do not have a webmaster per se, or are your own webmaster, ask your website host how to get access to your web logs. One other option is to use an a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l-purpose tracking script. I love StatCounter.com's offering - the administrative panel provides a wealth of invaluable information that no website owner can

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

do without. Best of all, it's free!

The bottom line is that this decision, as with many design and UI decisions, is largely dependent on your demographic.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

An older, less computer savvy audience will likely experience the web via the classic 800x600 screen resolution. A younger and/or more affluent demographic

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will likely prove just the opposite - with newer computers and larger monitors, these folks are almost certainly viewing the web via higher screen resolutions

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Last week, I conducted a new seminar in Sao Paulo, Brazil. My audience consisted of about one hundred sales managers, directors, and business owners, and we covered in depth the topic of motivating and compensating sellers. I unveiled a pay plan that in my experience is the very best one of all. It keeps top sellers’s noses happily to the grindstone and it produces overall equity. Someone who sells three times more will earn triple what his peer earns. But this isn’t a harsh commission-only plan. Anyway, it is very simple. I asked everyone in the room if THEY would like to be paid this way. Nearly all would, and would their salespeople like it and perform well under it? Yes, again, was the answer. But how many of them felt they could recommend it and have it be adopted? Very few hands went up. Why? The plan seems “too rich” one of them pointed out. It’s “too good” another one said. I think what they were really saying is it’s too obvious and too simple, says Dr. Gary S. Goodman, top speaker, international consultant, and popular commentator on radio and TV.

The process of team development is neither complicated, nor impossible. Many new and previously inexperienced team leaders are able to build a team with proper training and coaching.

Learn a practical, step-by-step method for Internet Marketing Analysis that is actually fun. This method can be used by both newbies and veteran marketers.

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