Subjects - Internet and Businesses Online

Back 20 years ago when the Internet was just in its infancy, the only way to build a webpage was simply to use notepad, a free text editor supplied with Microsoft Windows. Now as the Internet has become a collage of music, special effects and flash, the art of writing HTML code is slowly being lost to HTML Editors like Microsoft FrontPage and Macromedia Dreamweav

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er MX. Yet, whether you like it or not, to be able to effectively build websites you still need to know at least basic HTML Code.

Let me explain …

HTML or Hypertext Markup Language is in all essence the language of the World Wide Web. Without HTML our Internet Browsers like Netscape, Internet Explorer or Firefox would not be able to interpret our web

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ages. HTML is made up of a series of tags that describe the inner workings and structure of how you want to present your webpages. Now in all seriousness you could survive building webpages without knowing one little bit of HTML but to be truly successful on the web this is not true.

Search engines are now one of the main tools utilised on the web and everyday you se

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Microsoft's MSN, Yahoo and Google jostling for the number one position in the search engine stakes but as a web programmer being able to position yourself into a top ranking spot is probably one of the most important skills you will need to master. As being in one of the top positions for your keywords means that you will be receiving free focused traffic to your webs

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

te which is much better than having to pay for it via Google's Adword, Overture and any one of the other text ad based services.

So why is knowing HTML going to help you in getting your website positioned into a top spot in the search engines …

The first thing you need to know is how to correctly format your header tags of your webpage because without properly

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

formatted header tags, the search engines won't know what your sites about and what keywords you wish to associate with the webpage. One of the big issues I have seen with some of the HTML editors is that they don't address this issue of Header tags or in particular meta tags, which means if you are building a website you are already compromising the websites ability

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o be placed into the right position within search engines.

For example many of the HTML editors will provide you with popup forms that will help you set your meta data for your descriptions and keywords but they miss out other important meta data such as whether the search engines spiders should index all the pages, the language of the webpage, the character set and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hat type of document you are creating based on the HTML Standard.

PLEASE NOTE: I have substituted the < > tags with [ ] brackets simply because many of the article submission companies and websites will not allow you to lodge articles with HTML Tags in the body of the article. To use the code sample below in your webpages simply replace the [] square bracket

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

with the < > tags

[!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"] [html] [head] [meta http-equiv="Content-Language" content="en-us"] [meta http-equiv="Content-Type" content="text/html; charset=windows-1252"] [meta name="GENERATOR" content="Microsoft FrontPage 6.0"] [meta name="ProgId" content="FrontPage.Editor.Document"] [TITLE]Your Title Go

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s Here [/TITLE]

[META NAME="description" CONTENT="Your Description Goes Here"] [META NAME="keywords" CONTENT="Your Keywords Go Here"] [META NAME="robots" CONTENT="index,all"> [/head]

[/html]

One thing I should note is that just because you provide all this information does not mean that -

a) All Search Engines use this information b) You are guaranteed t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

get a top place in the search engine

But having each of these small elements in your webpage, certainly do when put together makes an improvement in your search engine place. Remember though that every search engine is different and that the algorithms they use for website placement is incredibly complex and certainly a well guarded secret but if you do add these el

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ments at least you will get a few points in the positive direction.

There is another reason for putting this information into your website. Not having some of this information can also affect the ability of a visually impaired person to view your website. This might sound a little strange but visually impaired people have tools that convert screen webpages into brail

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

essages. However, in some cases not including some of the information outlined above in your meta tags like the content language and character set can affect whether their brail software will read your website correctly. So if your customer base is built on say a 30% market of those people who are disabled with visual impairment then you could be costing yourself money

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

One of the other key reasons why you should know how to write at least basic html code is to help you build incoming links to your webpages. A technique you can follow to build those incoming links is to write articles that provide information for people about what you do. For example if you owned a Golfing Website that sold all things Golf, then you might consider

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

riting articles on how to select a Golf Club or where the best Golfing Clubs and ranges can be found.

When you are submitting your articles to places like EzineArticles.com, GoArticles.com or ArticlesON.com they will ask you to use certain html tags to help accentuate your article. For example generally in the body of your article you can only use things like bold, it

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lics, underline and list items but in other areas like where you put your details you can add things like Hyperlinks and Hypertext. Now in the three article submission sites mentioned before, if you want to add a Hyperlink then you must know your basic HTML code, because they do not build your links for you, you have to write the HTML Tags from scratch.

When you ar

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

building your hyperlinks to link back to your webpage, you will want to make sure one two things -

1. The Hyperlink, that is the webpage or website you are linking to contains the keywords in either domain name, folder name or webpage name. 2. Make sure the Hypertext or better known as anchor text uses your keywords as well.

Let us look at a basic example. If I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

had written a really cool article on a brand new Golf Club that I knew was going to sell millions and had a lot of interest in the market then my link back to the webpage that provides more information on the Golf Club would be built in the way shown below. Let us say the name of the Golf Club is called the Lion Heart X9.

[a href="http://www.GolfProAustralia.com.au/L

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

onHeartX9.htm]Lion Heart X9 Golf Club[/a]

Note -Once again the < > tags have been substituted with [] brackets simply to meet the article submission requirements. You must use the < > bracket tags in your webpage or you webpage will not work.

If you didn't know how to write the hyperlinks in the way shown above and the search engines found your articles

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on a number of different websites, then they would not be able to give you credit for the links back to your website and again this is going to cost you web traffic.

The bottom line is this. If you want to build serious webpages and sites that are going to make you money, you will definitely need at the very least good basic skills in using and understanding HTML code

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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Corporations face many external challenges everyday when it comes to company image. Beyond the external are the internal challenges that can also impact the way a business is viewed. Examining and building culture inside the workplace can be the first step to overcoming both external and internal identity challenges.

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