Subjects - Internet and Businesses Online

The following is the flowchart of website ownership

1. Buy a domain name

The domain name is yournamein.com. This is purchased from a registrar like the International Internet Authority and is annu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ally renewable. If you let it expire someone else can buy it. In fact there's a whole industry built around "expiring domain names." If you search on any engine for "expiring domain names" you will

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ee what I mean. Name registrations can be made for a minimum of 1 year and for a maximum of 10 years at a time.

2. Buy webhosting

Webhosting is the space on a server that processes your e-mail and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

makes your webpages visible to the public. Without it, all you have is a name. To continue with the analogy of a business name registration, when you walk out the door of the Registrar General's Off

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ce all you have is a piece of paper called a Certificate of Registration. You need space from where to work. This in the tangible world would be called an office even if it's a home office. In the o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

line world this is your webhost. You 'point' your domain name to your webhost and the server at the webhost responds when somebody types in http://www.yourNAMEin.com as well as when somebody sends a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e-mail addressed to you@yournamein.com. Webhosting is like an annual rent, very much in the same way you would pay a lease rent to your landlord for an office.

There are literally thousands of web

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hosts around so it's not impossible to find all kinds of strange offers. The rule of thumb we suggest is that if it sounds too good to be true, it is. With cheap or worse 'free' solutions, you may f

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd that you don't get your e-mail, your website goes down for long periods or you're getting spyware on your system. Somebody always pays in the end. Nothing is free. Having said that, you will also

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

find that no webhost is perfect but some are less perfect than others. During over 10 years in this business, we have used 8 international webhosts and have found that they will all have downtime bu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the key is to find and stick to the one that has the least.

3. Design the website

This is fairly straightforward. This is when someone translates what you want your website to look like into HTML

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the language in which webpages are written.

4. Update the website

Keeping your website up-to-date used to be a task reserved for technicians who write HTML. Now, we have user-friendly software kn

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

wn as Content Management Systems (CMS). These allow anyone with basic computer knowledge to add texts, pictures, links and more. Some training may be required but with CMS, you end up saving thousan

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s of dollars. Previously, you would have had to pay a technician by the hour to update your website. Again, there are free CMS and paid-for CMS. The free ones are usually never free. You end up payi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng when your website goes down and no one is obliged to help you get it back up because you're not paying for support.

5. Promote the website

This ball is very much in the court of the website own

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r. A website is like a telephone number. If you don't give it out, no one will call you. Someone may call you by accident and you'll find yourself saying very often, "Sorry, you have the wrong numbe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

." To promote your website, you should use both online and offline methods. Go ahead and submit your website to the search engines but bearing in mind that you're competing with millions of people a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ound the world to get indexed in the search engines, you should also plaster your web address on every piece of stationery you print. Let it be seen wherever and whenever you display your logo. Also

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

never underestimate the power of word-of-mouth marketing and simple strategies like promotional products.

6. Evaluate and renew

Without a doubt, after your first year of website ownership, you wo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ld have learnt a lot. This is a good time to evaluate what you did right, what you did wrong and what you can do better. Implement some of the positive changes you think you can make to your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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