Subjects - Internet and Businesses Online

Integrated Search Engine Optimisation (SEO)

There are many SEO companies who claim they can guarantee your website the number 1 spot for your keywords on the major search engines. This is simply

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

misleading as there is no guarantee. You should be aiming to engineer a set of keywords that give good exposure on the main search engines natural (organic) results pages. By resisting the temptation t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o buy keyword advertising and instead naturally generate traffic through good Search Engine Optimisation practices, you will over time, generate far better quality traffic to your site.

You

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

should be aiming to get listed amongst the first 20 results (on the first or second page). Each search engine uses different algorithms and certain aspects of your website need to be taken into consider

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ation, such as its age, the keywords you intend to use and the products or services associated with it. These factors may dictate how long it takes for your web pages to initially appear on certain sear

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ch engines results pages (SERPS).

Fast Loading W3C Valid HTML Pages W3C or the World Wide Web Consortium has developed a standard for creating web pages that allow for maximum cross

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

browser exposure. This allows your web site to look very similar on most, if not all web browsers on different operating system environments. Creating a website using W3C guidelines means each page will

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

be verified as compliant. This also has additional benefits for search engine optimisation as your web page code will not be as cluttered and allow search engine spiders to deep crawl the content much

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

easier. It is recommended you hand code your entire site and not use any kind of template wizard or Content Management System (CMS). This allows for each page to be manually optimised for both W3C and s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

earch engine compliance.

Visually Appealing User Friendly Layout
The use of a simple, clean design to guide the user through the content, coupled with making it visually appealin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g without unnecessary clutter is a must for your website. Menus that allow the user to easily link to various sections of the site without having to go back to the homepage are essential for a user frie

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ndly layout and gives the site a basis to be crawled easily by the major search engines. Restrict the site palette to 3 or 4 main colors, incorporate these colors into any images you may want to use and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

keep the graphics load time (size in bytes) down to a minimum. Generally, simple is best.

User Interaction & Custom Components
Having your users interact with your website can a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

llow for specific content to be served based on their individual needs. Building custom components that allow this interaction with your site will give a better overall browsing experience. A search com

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ponent or member area component are two common pieces of functionality that give the user interactivity and unique content based on their input. Other custom components could include email alerts, RSS f

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eeds and online interactive tools specific to your target industry and website market. With web based technology constantly evolving, new techniques are been deployed all the time to improve overall vis

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

itor experience.

Graphical Design & Visual Enhancement
They say a picture speaks a thousand words and that is also true with websites. Well positioned graphics in and around the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

text areas of your site will draw the visitors eye to what you are trying to convey. When creating your images try and stick to a palette of 3 or 4 colors that blend in with the scheme of the web site.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

A good source of professional images can be found at Corbis where you can buy royalty free and rights managed images for your advert creatives and website. Alternatively you can enlist a graphical desig

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n agency or do the images in-house using a desktop graphics package.

For more information please see: http://www.webintellect.com.au

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Forget about setting 'achievable' goals, really stretch yourself by finding out how the top people perform. Then model on them.

For those of us who are new online, let us raise our right hands and swear: We will not forward any dumb joke, chain letter or unimportant e-mails to my friends without their permission. We realize that by doing so we may fill up their inbox, use others' resources unnecessarily, and may cause other, important e-mail to bounce. We realize that most people have already gone through these e-mails a thousand times and find them annoying. We know that by forwarding these so called humorous e-mails we may tick off people who do not share my sense of humor or who are sick of having silly e-mails forwarded to them each time a newbie hops online.

What's the point of going online if you can not get people to notice you? It is all about driving web traffic to your site and if your site reception has been cold to lukewarm, there are ways to make people sit up and take notice.

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Subjects - 5 Steps to a Performance Website

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