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Subjects - Don't Waste Your Money on Getting a Website
Some time ago a distressed client (let’s call him Charlie) called me “I’ve distributed over 20,000 flyers about my business and nobody has bought anything from the website”. My first question to him was “did you check the spelling of your website addr
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ess on the flyer?”. His response “I didn’t put my website address on the flyer – should I have?” … I didn’t know how to respond.
Shortly after, I got another call from Charlie … but more on that later.
Let’s face it, some people are just not ready
Shortly after, I got another call from Charlie … but more on that later.
Let’s face it, some people are just not ready
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
to have a website. It seems that many first time entrepreneurs’ idea of starting a business is getting a website. And that’s it! They have no intentions of doing any marketing and if they do have a marketing plan it consists of telling their friends
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
about it and possibly distributing a few brochures in the neighbourhood. Some people go as far as planning to advertise their business/website in the local newspaper. More often than not, they expect that as soon as they have a website, the money wi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
l start rolling in. They believe a magic internet fairy will appear and announce the arrival of their website to the world.
The truth is, it doesn’t work that way. With millions of websites popping up on the internet every month, you are competing a
The truth is, it doesn’t work that way. With millions of websites popping up on the internet every month, you are competing a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
gainst a lot of businesses … not only locally, but globally. So please please, before you think about getting a website, decide how you are going to promote it.
If you are about to declare bankrupt in your business and thinking of putting your last f
If you are about to declare bankrupt in your business and thinking of putting your last f
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ew dollars into getting a website designed, hoping that it will bring you instant cash, don’t do it! A website will not solve your problems unless you are willing to put in some money (and it doesn’t have to be much) or time to promote it.
When I mee
When I mee
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
potential clients my first two questions are:
“Why do you want a website?” and “How are you going to promote it?”
Depending on their answer I guide them to the best solution. On a few occasions, I’ve had to tell them they were not ready to get thei
“Why do you want a website?” and “How are you going to promote it?”
Depending on their answer I guide them to the best solution. On a few occasions, I’ve had to tell them they were not ready to get thei
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
r business on the internet.
In fact one client, who was desperate to make money from her website told me that she didn’t have time for marketing, because she needed to start earning money quickly.
On the other hand there have been lots of very succes
In fact one client, who was desperate to make money from her website told me that she didn’t have time for marketing, because she needed to start earning money quickly.
On the other hand there have been lots of very succes
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
sful entrepreneurs who have made their website work for them.
Lisa Pearse-Sargeant of Papper Scissors Rock Kids Group (www.paperscissorsrock.net) says “For the first six months of starting Paper Scissors Rock Kids due to a limited start-up budget we o
Lisa Pearse-Sargeant of Papper Scissors Rock Kids Group (www.paperscissorsrock.net) says “For the first six months of starting Paper Scissors Rock Kids due to a limited start-up budget we o
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ly had a basic web page in a newsletter format. This was until we had a better understanding of the business and direction it would take. Through a combined gathering of information at trade shows and print advertising, we felt ready to invest time an
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
d money in a proper website. Now our website has proven to be a cost effective way to showcase our product instead of printing costly catalogues. I believe for my business I need to have a crossover marketing approach ie. target trade & public through
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
a mix of web & print advertising, store presentation/merchandising and trade exhibitions”
Josslyn Harrower of Snugzeez (www.snugzeez.com.au), found she desperately needed a website to showcase her products. “My business had been up and running for 3 m
Josslyn Harrower of Snugzeez (www.snugzeez.com.au), found she desperately needed a website to showcase her products. “My business had been up and running for 3 m
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
onths and most of my orders were from word of mouth. An international sleep expert 'Tizzie Hall' was personally recommending my sleep comforters to her clients, and they kept asking to see what the products looked like and what variety was available. M
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
products were not available in stores so the only option was to have a website. It wasn't long before I was being approached by other websites to link their site to mine. This has definitely helped with marketing my products. I receive more hits on my
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
site from Tizzie Hall's website and a few others than advertising in magazines or newspapers. Winning 'Best Product' at Sydney Kidz Expo last year certainly helped to boost my site's exposure."
If you decide to have a website, it is extremely importa
If you decide to have a website, it is extremely importa
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
nt you take the time to plan it and work out how it will fit in with the rest of your business. The website needs to be functional, rather than just “pretty”. It needs to provide your visitors the information THEY need.
If you don’t know where to st
If you don’t know where to st
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rt, you can download a free Website Plan by going to: www.web4business.com.au/WebsitePlanRequest.htm
The last time I heard from Charlie, our conversation went something like this:
Charlie: “Ivana, can you please send an email to everybody telling the
The last time I heard from Charlie, our conversation went something like this:
Charlie: “Ivana, can you please send an email to everybody telling the
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
m about my website”.
Me: “Yes of course … just send me your mailing list”
Charlie: “What do you mean mailing list? I don’t have one. I thought you just press a button!”
So please, before you pick up the phone and speak to a website designer, think
Me: “Yes of course … just send me your mailing list”
Charlie: “What do you mean mailing list? I don’t have one. I thought you just press a button!”
So please, before you pick up the phone and speak to a website designer, think
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
about how you will market your website. If you have a website already and are not getting the traffic you need, you may wish to read “30 ways to promote your website on a shoestring budget” - http://www.web4business.com.au/ArticlesIK30waystopromote.ht
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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