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Subjects - How to Know If Your Business Website is Working: A 5-Minute Tutorial
Do you know if your website is working as hard as it could
be? Do you know where to look to find out? You could check
your web traffic logs but that just gives you raw numbers,
it doesn't tell you how to fix the problems.
This tutorial wil
This tutorial wil
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
l show you how to troubleshoot your website
by finding and fixing potential sales-busters before they
have a chance to do damage.
Interestingly enough, these problems usually aren't big ticket items. Often they are copywriting, design, or
Interestingly enough, these problems usually aren't big ticket items. Often they are copywriting, design, or
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
usability flaws
that can be patched up quite simply with a little effort and
know-how.
So, here we go... this is what I look for when I conduct a website content writing and design analysis for visitors to my copywriting website:
Copywr
So, here we go... this is what I look for when I conduct a website content writing and design analysis for visitors to my copywriting website:
Copywr
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
iting Factors
-Grabby headings and subheadings. People are looking for an anchor, a place for their eyes to land when they arrive at your webpage. Help them by providing a heading that demands their attention and offers a solid benefit.
-
-Grabby headings and subheadings. People are looking for an anchor, a place for their eyes to land when they arrive at your webpage. Help them by providing a heading that demands their attention and offers a solid benefit.
-
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
customer-centric writing style. Talk more about "you" than
"us" and answer your prospect's main question: "What can you do
for me?" Aim for a tone that's personal, warm and inviting.
-Inverted pyramid. Your key points, the meat and potatoes
-Inverted pyramid. Your key points, the meat and potatoes
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
,
should appear early in the copy with secondary selling points
lower down.
-Calls to action. Never assume that visitors will pick up on your navigation scheme and find their way around. Tell them right in your copy what they should/can
-Calls to action. Never assume that visitors will pick up on your navigation scheme and find their way around. Tell them right in your copy what they should/can
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
do to accomplish
their goals, and provide links to those pages.
-Prove it. Back up your pitch with evidence of past performance, testimonials, case studies, whatever it takes to prove you're as good as you say you are. (And be sure to use
-Prove it. Back up your pitch with evidence of past performance, testimonials, case studies, whatever it takes to prove you're as good as you say you are. (And be sure to use
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the full names of
real people for your testimonials. Bogus accreditation like
"B.R., Boston" has no credibility.)
-Dispel objections. Ignoring people's reasons for NOT buying doesn't make those reasons go away, it just makes the people g
-Dispel objections. Ignoring people's reasons for NOT buying doesn't make those reasons go away, it just makes the people g
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
away. Instead, address their objections and deflate them.
-Flaunt your uniqueness. Example: A visitor to a webhosting site already knows the benefits of hosting. What he/she really wants to know is why YOUR hosting service is better than yo
-Flaunt your uniqueness. Example: A visitor to a webhosting site already knows the benefits of hosting. What he/she really wants to know is why YOUR hosting service is better than yo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ur
competitors'. That's your USP (Unique Selling Proposition) and
your business should clearly identify one or more of them in
your copy.
-Check twice for spelling/grammar mistakes and excessive punctuation.
-Proper search engine optimiza
-Check twice for spelling/grammar mistakes and excessive punctuation.
-Proper search engine optimiza
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
tion. Title tags, description tags,
and content should contain your top keyword phrases. Red flags
start flapping if I see a keyword phrase repeated often in your content
that doesn't appear in your title tag, or vice versa. I also
check
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
to see how many incoming links you have. These days, link
popularity and proper content optimization are two of the most
important SEO strategies.
-More good words. Pages with only a line or two of copy have a much harder time gaining soli
-More good words. Pages with only a line or two of copy have a much harder time gaining soli
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rankings for their chosen
keywords not to mention communicating with their prospective
customers.
Design Factors
-Professional image. Your business site should have a pleasing appearance, a well-designed logo, and a generally grown-up lo
Design Factors
-Professional image. Your business site should have a pleasing appearance, a well-designed logo, and a generally grown-up lo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ok.
An expensive custom design isn't necessary but anything that
looks amateur or homemade diminishes credibility.
-Consistency of style. I look for fonts, page layouts, color schemes, and menus that stay the same from page to page and w
-Consistency of style. I look for fonts, page layouts, color schemes, and menus that stay the same from page to page and w
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ithin each page.
-Unity of design and message. Does your design style match your message and target audience? A bold color scheme embellished with cartoon characters might not be appropriate for a seniors health care website.
Usability Fa
-Unity of design and message. Does your design style match your message and target audience? A bold color scheme embellished with cartoon characters might not be appropriate for a seniors health care website.
Usability Fa
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ctors
-A tagline and/or statement of purpose in an obvious place. How long does it take a new visitor to figure out what your site does? More than a few seconds and your usability score starts to tank.
-Text layout. Replace those long blo
-A tagline and/or statement of purpose in an obvious place. How long does it take a new visitor to figure out what your site does? More than a few seconds and your usability score starts to tank.
-Text layout. Replace those long blo
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ks of copy with short
paragraphs, lists, highlighted areas, tables... anything to break
up the page into easily-digested bites.
-Navigation labels that make sense to the most people. Don't say "storefront" or "index" when you mean "home".
-Navigation labels that make sense to the most people. Don't say "storefront" or "index" when you mean "home".
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
-Tell the whole story. Plugging your product or service is only the beginning. Make it easy for visitors to learn about your guarantee, shipping fees, returns, and other policies BEFORE they click the buy button, not after.
-Short and swe
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
et menus. Do you have one of those 20-item menus
on your home page? I'm looking for a short, logical menu with a
linking structure to internal pages that shows you put some
thought into how visitors will use your site.
This list doesn't co
This list doesn't co
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ver every potential trouble spot but it does
touch on the main snags that frequently crop up in small- to
medium-size business sites. I hope it helps you determine how
well your website is working and how to tweak it for better
performance
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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