Subjects - Internet and Businesses Online

Let’s continue with the start-up, Scenario 1, which we were covering in Part 1 of this series. The web designer supplies no sales copy at al

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l, so you have no content for your website or for the products that are at the wholesale warehouse. Also, you don’t need to submit your site

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

every month - for a multitude of reasons, and you don’t need to have your site listed in 2,500 search engines.

If you have your site respect

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

bly listed with Google, Yahoo, MSN, AOL, Netscape, and Alta Vista - that is a huge amount of traffic. It is arguable that you could be liste

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in another ten more of the top search engines, but 2,500 is ludicrous and will not bring in any significant traffic. Google, alone, is a ju

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

gernaut and brings us much more than 50% of our current traffic.

One more thing about services that constantly submit your site to the searc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

engines, without changing any of the content; this is a form of spamming. The major search engines may penalize your ranking or ban you all

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

together. Please consult with a qualified SEO expert, before getting repeatedly submitted to thousands of search engines that you don’t need

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Scenario 2: A copywriter who lets his web designer dictate how his sales copy should look. Yes, this is a true story, and there are so man

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pretty colors on the page, you can’t read the black type over them. Believe it or not, he also brokers web design services, and has web des

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

gn listed as one of his services.

Again, does anyone smell a fire? If you can’t read a web page, you should run as far as you can from the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

web designer. If a business website doesn’t effectively sell, it’s either the sales copy, or the web design that’s not working; it’s that si

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ple - but you can avoid the problem by letting a competent copywriter have the last say.

You don’t need a lot of color to have a great websi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e that sells. Black print, on a light background, will do fine, and is easier on the eyes. Blue for hyperlinks is user-friendly and easily

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ecognized. Bolding a headline, or sub-headline, is good. Using bullets, or check marks, to point out benefits, will help point the reader t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

what’s in it for him or her.

Break up your paragraphs and air out your copy. You can use yellow for highlighting and for a background in y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ur boxes. Use boxes for testimonials or very strong points. Using red in reserve for headlines, and sub-headlines, will draw eyes, so make

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ure you are drawing attention to something very important.

All of the above-mentioned web sales copy techniques are conservative, and all of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

them are highly effective on the Internet. Have a few people read the website to see what “buttons get pushed.”

Lastly, please remember, if

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This is a true story of three cats, a new baby, a new house, and a new hierarchy.

Are you opening a dollar store? If so, consider dedicating a small amount of retail space for selling 'mystery merchandise' to your customers. This is a great way to eliminate shop worn and overstock items. It is also a great deal of fun for your shoppers.

Would you like to begin producing a significant affiliate marketing income? Would you like to see your current affiliate income skyrocket? These 5 tips will boost your affiliate commissions practically overnight!

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Subjects - Website Conflict: Design vs. Marketing, Part 2

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