Subjects - Internet and Businesses Online

80% of your Web site is Maintenance!

Once your Web site is up, you must maintain it. That means changes, and each time you make a change, you may make a mistake. I'm really grateful when people point out my Web glitches by emailing me, and these encourage me to be more proactive by

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

checking my site each week.

If your visitors get a link that doesn't work, see incomplete instructions, or read your dull instead of passionate copy, they will leave your site immediately, and not bookmark it.

Before you invite potential buyers to see your masterpiece you need to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

check and correct all parts of your site, and especially the home page. Use the seven tests below to guarantee you loyal customers and clients.

1. TEST YOUR HEADLINES. You have four-eight seconds to get your visitor's attention when they arrive on your home page. Test your title or

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

opening sentence of copy. This one item alone can make a huge difference in the responses you receive.

Instead of the wasted words "welcome," or a long mission statement or biography of you, put a benefit-driven headline with a link to your sales letter about your product or servic

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. Remember to lace all of your top phrases on your home page with the right kind of key words and phrases. Check out www.goodkeywords.com.

When I placed "Quadruple your Web Sales in Just Five Months" as a link to my sales copy following it, my Web sales on one of my eBooks increase

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d ten times from my original home page-- in only six months time! Those sales soared from the first month 3 years ago at $75 to mid 2004 sales of $4500 a month and more.

If your headline doesn't emotionally appeal to your potential buyer and give them a reason to buy, the game is o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ver. Always think what's in it for them.

2. TEST YOUR OFFERS. People perceive more value when you add an incentive to buy. Give them a complimentary special bonus report, eBook, or a tips list with the order. It takes little time and effort to create, but increases sales thirty-fold

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Many visitors will buy your product based on the extra bonuses.

Motivate your visitors like I do with a "Discounts of the Month" link (navigation bar). In this special page offer one or two discounts that are sure to increase sales. Under each discount offer such as a teleclass on

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

"Boost your Book and Business Success with Free Articles," include the what, where, when, cost, but also put in benefits, testimonials from happy clients and details on how it will go. Some people need more information than others, so give it to them complete, so they are not confus

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed. Confused visitors do not buy. Once a year, I offer a "half-price book sale" as long as purchase total is $25 or more.

3. TEST YOUR WEB HOME PAGE TESIMONIALS

Testimonials lend credibility. When potential buyers see that other well-known leaders or small business buyers like your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

products or services, they are more likely to buy. It's relatively easy to get these too with the aid of a book called, "How to Get Testimonials From the Rich and Famous."

Follow my lead and put your best, most specific testimonial near the top of your home page. Make it a link to i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ts related product. Here's a few that worked:

- "Save yourself from headaches, disappointments, and money down the drain. Read Write Your eBook or Other Short Book-Fast! before you write another word. The author puts you on the fastest track to publishing success."

- "Wow! My sales

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

letter worked! Thank you, thank you, thank you for presenting your 3-session teleclass "Create Your Homepage With Marketing Pizzazz." You helped me focus on who my target market really is--a major accomplishment. Knowing the difference between benefits and features helped me produce

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a sales letter that got me a sale the next day I put it up on my site."

- "In just one coaching session I learned how to strengthen my article's language, got a perfect acronym for my coaching business, learned the difference between benefits and features, got a new bio/benefits st

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tement to use for networking, and most of all the "bigger picture" to see a series of products and services to sell--definitely worth her fees."

Test your testimonial copy by emailing several groups in your address book with several choices. Call it a Survey. Ask them, which benefit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s makes their heart skip a beat? Which words influenced them enough to take out their credit card and buy? Get people to tell you which benefit hooked them. Try out different headlines, phrases, power words or metaphors

Appeal to different senses like smell, touch, emotions or visua

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l. Remember most people are visual and kinesthetic, so if your benefit is making money--give your audience a picture of what they can spend the money on such as a long-needed vacation to the Caribbean or college money for their children.

Here are a few ideas:

For a personal growth

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ook one client submitted these benefits:

-Clean up the places of your life where you're out of integrity
-Create more time, energy, and passion in your life
-Uncover your deepest values and honor them.

Another book's benefits included:

-Be your self in a world that wants

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you to be like everyone else
-Develop positive expectancy to achieve real results
-Procrastinate into your hearts desires
-Balance work and home by mastering the joy of moseying

For tests 4, 5, 6 and 7 on testing your price, home and web site layout, and ordering pro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

cess, read "Bring Your Visitors Back Clamoring for More! Part 2. When you test these parts of your Web site often, you make it easy for your potential customers to buy to make you financially successful to travel, invest, or even buy a new car.

Judy Cullins ©2005 All Rights Reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you're considering applying for a pharmaceutical sales job, or any job for that matter, then you certainly need a stellar resume. After all, you only have 15 seconds to impress a potential employer so you've got to make every second count. Well, when you have a powerful resume in hand, you can impress and will get hired. A stellar resume causes a potential employer to stand up and take notice.

This is a how-to article on optimizing dollar for dollar performance for one's ezine advertising while ensuring one maximizes their efforts in reaching their targeted audience to the best of their ability.

Does your website make you any money? Does it SAVE you any money? Websites are more than just marketing tools, out there in Cyber-Land effortlessly promoting you and your products. While that's great, why not use that same website to save yourself some money?

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