Subjects - Internet and Businesses Online

Selecting the Perfect Domain Name

The first issue I have with magician web sites is the improper use of domain names. Examine the following list of URLs and select the most professional one:

www.freewebspace.com/users/losers/reallosers/Hire-me

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

.html (Example 1)

http://www.Kooool-Magic-2day4U2.tv/ (Example 2)

http://www.WebToastyHosty.com/234asdkjfd/No-hire-me.html (Example 3)

http://www.TikiMagic.com (Example 4) Example 1

Unfortunately the first site is too common today.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

It is too long to be remembered. It is also too long to be accurately typed. Who knows what site your potential visitor may end up loading into their browser. More importantly it is unprofessional. With the low cost to register domain names and host web sites, t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ere is no longer any reason to use this type of web site as a professional magician.

These URLs are usually found on business cards with perforations around the edges. If this applies to you, then please listen to this simple advice. Please spend the small amou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t of money it takes to look like a professional or don't pretend that you are one. Your potential clients are not impressed. They will not hire you. This advice applies to both the web sites and the business cards. Let's review the pros and cons.

www.freewebspa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e.com/users/losers/reallosers/Hire-me.html

Pros

It's free

Cons

It's free because your visitors are bombarded with ads (Viva Cialis)
It's unprofessional. You look cheap because you are. Don't Be!
It's too loooooooooooooooo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ooong.

It too hard to type out without mistkes.

Too many limits on designs and script usage.

Example 2

The second example shows another trend. The good domains are often taken. Magicians look to claim some Web real estate by getting a d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

main name with cute names by substituting numbers or misspellings to find a "suitable" domain name. The main issue is that potential visitors may not remember your "cute" name and never find your site. It is better than the first URL, but not much.

This example

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ntiment among your potential clients is that .com appears more professional than .biz.

www.Kooool-Magic-2day4U2.tv/

Pros

It's slightly better than the prior example
It contains some keywords (mostly misspelled and numberized)
It's your own

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

domain name Cons

Doesn't use .com
Words are misspelled
Numbers are substituted for words
It uses too many hyphens
Too long
More cute than professional

Example 3

The third example shows the use of a web

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ost without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that without the domain name it still looks unprofessional. Eve

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

with the great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

Pros

Full control over design
Can use server side scripting lang

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ages

Can use databases to dynamically create web pages

Cons

Lacks your own domain name
Looks unprofessional
Hard to remember
No keywords in URL
URL has no tie to your USP (unique selling proposition)

Example

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

4

The final example is the best of the lot. The domain name ends in .com. It also has the keyword 'magic' in it. It is reasonably short and memorable. It doesn't have any misspellings, hyphens or number4word substitutions. The "tiki" is part of the magician

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s character concept and is utilized in other marketing efforts. It helps differentiate him from other magicians. The web site is a retro sixties tiki lounge approach. Very unique and very cool. :) We will examine this site in more detail in later articles dealin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

with effective web promotional strategies.

www.TikiMagic.com

Pros

Professional looking URL
Domain name uses keywords
Domain name uses USPs
Easy to remember
Full control over design
Can use server side scripting languages <

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

i>Can use databases to dynamically create web pages and other great uses.

Cons

Requires more time to maintain
Requires a little money to register domain name
Requires a little more money to host

Conclusion

This conclu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

es Part I of Web Design for Professional Magicians. If you have not already done so get your own domain name. Search Google for many cheap places to do so. Email me if you are having trouble with your domain name or registering it. The key points for selecting

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

omain names:

Try to get a .com domain name.
Keep it reasonably short and memorable.
Avoid misspellings and word substitution (4 instead of for).
Limit the use of hyphens.
Try to incorporate your USPs and keywords in the name.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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