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Your Fundraising Annual Appeal Letters Need A Villian

Anger is one of the best emotions that you can arouse in a donor. Anger is a healthy emotion, particularly when your fundraising letter offers donors a way to assuage their anger.


Landing Holiday Fundraisers - Advice for Fundraising Reps

Right now is the best time to start preparing for holiday fundraisers.


Fundraising Letter Templates Harm Your Non-Profit's Reputation and Response Rates

Fundraising letter templates are a mistake. They insult donors. They mislead fundraisers. And they don’t work. You cannot generate sustainable income, build relationships and retain loyal donors by mailing fill-in-the-blanks letters. Here are some sound reasons for avoiding boilerplate appeals.


Fundraising Letters: Questions To Ask Yourself Before You Ask Anyone For A Donation

The secret to attracting new donors, renewing support, raising funds, building relationships, and retaining loyal donors with direct mail is to ask yourself the tough questions before you ask anyone for a donation. You need to know who you are writing to, why you are writing them, and what you want them to do.


Direct Mail Fundraising Arithmetic: Avoid Blunders By Knowing Your Numbers

Your direct mail fundraising results never lie. But they mislead you if you let them.


Easy Fundraising Ideas

Stay at home moms, school children or just about anyone who wants to raise some funds for either a good cause or for some personal reasons need not worry about which fundraising idea they would use and considering that there are actually a of fundraising ideas out there...


Fundraising Planning - A Vital Key to Nonprofit Success

A fund development plan is an essential ingredient to nonprofit fundraising success. This article examines why that is, and what the benefits are of having a formal planning process. Strengthen your organization, get more from your staff and board of directors, and set your agency on the path of sustainability with a fund raising plan.


Free Sample Donation Thank-You Letter for Fundraising Gift or Contribution

The most important letters in direct mail fundraising never ask for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts.


Manage Your Business Cash Flow

For many small medium sized businesses, cash flow has received and will continue to receive the highest possible attention. Why? Simply the cash flow is the lifeblood of the business, and without a sustained positive cash flow the business may stagnate and eventually fail.


How To Write a Better Fundraising Letter

Fundraising Letter Writing Tips Looking for tips on writing a better fundraising letter? Use these quick tips to craft your next donation request letter. Feel free to modify the sample letter belo...


Top 7 Youth Fundraising ideas

The most important rule in planning a youth fundraiser is to make sure that everybody realises that raising money can be fun!


What is your Fundraising Goal?

If you don't know what you’re raising funds for or how much you want to raise how will you ever know if your campaign was a success?


How To Write Fundraising Letters: Your Donors Deserve Pity

Back in 1985, which I now realize is more than 20 years ago, a homeless man stood at the corner of College and Yonge streets, in downtown Toronto, begging for money.


Donation Request Letters Need Strong Protagonist, Says Fundraising Company

Do your donation request letters lack a protagonist? The most compelling appeal letters feature a man or a woman, a boy or a girl, that captures the donor’s attention and makes the appeal human, moving and profitable.


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