The Art of Website Storytelling

Marketing and its little brother advertising are all about storytelling. It doesn't matter if you are talking about a display ad for a magazine or a Web-video for your website or for a Google Video Ad, if it doesn't tell a story then it's not going to do the job.

Promo Black Box - Is This The Right Solution To Your Marketing Needs?

Discover if promo black box can help you get to the next level in your marketing online needs.

Podcasting To Build Your Business

Information on making podcasting work for your business. Some interesting ideas and marketing tactics to generate traffic from running effective podcasts. Great informational tool for the podcasting beginner.

3 Rules For Creating Leads For MLM Distributors In Your Local Market

In this though provoking article MLM Legend Dale Calvert will share with you 3 important insights for creating Local MLM Leads so you don't waste your money with Network Marketing lead generation companies.

D.I.Y. Production IV - Press Checks

So you've selected your vendor, worked out the cost, pre-pressed your files and off they go. This is the time where you will await glorious days if not weeks for your project to come to fruition. You've seen your file on computer and life is good. I am here to tell you it is not and I will even let you in on a secret, just because your computer can create it does not mean that the printer can print it. I know, you're shocked, hence the purpose of proofs and press checks. I'll explain as I give you some insight into press checks.

Encouraging Repeat Business- More Smart Marketing Strategies for Restaurant Owners

There are few things restaurateurs find more satisfying than watching their tables fill up with familiar faces. Repeat customers, the kind that keep coming back for birthdays, anniversaries, or just to grab a quick bite on a Friday night, are crucial for the success of any restaurant. According to global management experts Bain & Co., repeat customers spend 67% more than do new customers. Thus, it is not only personally satisfying to see familiar faces return to your restaurant, but financially rewarding as well.

Subject Line in Email Marketing - 5 Keys to Success

The next time you open your inbox, take a look at the messages sent by other businesses, or even colleagues and friends. How do you determine which one gets opened and which one gets tossed?

Trade Show Terms Phrases - Explained

If you are looking for a trade show display or trade show booth for an upcoming convention, it is important to understand all the terms that industry experts use. It can be difficult to navigate your way through the maze of the trade show industry, but you can learn a lot by understanding the terms that are commonly used.

Voice Talent - Who Should You Hire?

Don't think for a minute that all vocal talent is exactly alike. Hiring a voice over artist is not like hiring a plumber. The result you get with one plumber should be what you get with any other plumber-an unclogged drain, a repaired pipe, a fixed problem. A voiceover project is very different, however, because there are so many ways it could be done. Therefore, anyone who needs to hire vocal talent should first know what they need.

Branding Yourself: The Most Important Part of Internet Marketing

Do you effectively market yourself when promoting your product or service? Internet Marketing is much more then just sending out a bunch of pre-written sales letters. Learn how to brand yourself a professional, and get people to trust you, and watch the sales pile up!

Table Covers and Table Throws

Controlling the table cover that your trade show tabletop display sits on is of the utmost importance. Why let the show managers dictate 20 to 30 percent of your booth's look? And if that 20 to 30 percent is hideous, they dictated your entire look.

Trade Show Kiosks and Towers

Trade show booths are designed to attract visitors and generate potential clients. The more professional and prominent your display, the better your chances of generating interest in your company's products and/or services. Most of the conversations you will have while exhibiting will take place out in front of your booth. A kiosk or tower can provide an excellent place to engage visitors.

How To Use 'Voice Advertising' On Your Business Websites To Increase Sales Dramatically

Integrate voice into your website and up your online sales substantially. There is no substitute for having voice on your web pages, emails and newsletters.

An 8-Step Strategic Marketing Approach For New Business From Former Clients

How much of your marketing effort is dedicated to marketing and obtaining new clients or customers? Are you devoting your entire marketing effort to find new clients? Or are you using some strategic thinking and developing a strategy to get back in touch with former clients to gain new business from them? It has always intrigued me in my business coaching and business consulting practices that so many businesses give very little effort to or totally ignore past clients and customers that are no longer active. Not keeping inn touch with former clients and customers is very short-term thinking and definitely is not strategic thinking. Actually, former clients and customers can be the best source of new business for you. Remember, it costs anywhere from 2 to 40 times as much to acquire a new client or customer than to keep an existing client or customer. With this in mind, Your Strategic Thinking Business Coach offers the following 8 strategic steps to gain new business from your former clients and customers by building an effective contact program.