Solving the Marketing Puzzle

Developing and implementing marketing and promotional activities like advertising, direct mail, a website, a brochure, or even networking without a marketing plan is like putting together a jigsaw puzzle without the picture on the cover of the box.

Mortgage Lessons from Joe Girard

Joe Girard was a car salesman. During his selling career he sold 13,001 cars, all of them at retail. And, all of them one car at a time...no fleet sales, no multiple sales, and no wholesale sales. He personally sold more cars during his career than most dealerships sell in their lifetime. Read how...

Measuring Marketing Performance Toolkit

Marketing is a great tool that can generate you a revenue, but there must be some measure and control tools for marketing performance.

Ten Reasons To Put Promotional Gifts In Your Marketing Budget

You know how valuable promotional gifts can be in your company’s marketing campaigns, but your boss needs a little convincing? Speak his language and he’ll listen. Here are ten ways that you can use promotional gifts to improve your company’s bottom line.

Special Events That Call for Promotional Umbrellas

Promotional umbrellas are a great way to publicize your business, but in some events and cases they can offer special value. If you’re looking for a special way to add some pizzazz to company event, or to market your business, you might consider one of these ideas for using promotional umbrellas.

Self Storage Security - The Protective Umbrella

Prevent crime from becoming a liability for your storage operation

UK firms lead the way in smart textiles and wearable electronics for use with iPods and mobile phone

There are several UK-based companies which have successfully integrated their smart technical textile technology into clothing and other consumer softgoods -- including bags and backpacks. The most prominent companies in this field are Auxetix, d3o lab, Eleksen, Engineered Fibre Structures, EXO2, Fibretronic and Peratech. Many of these are small and were formed through close alliances with academic institutions. Products made by three of these companies are being designed to interface with software from Microsoft and iPod music players from Apple. The companies’ products are being sold under well known names with wide consumer appeal. Brands such as Berghaus, Burton, Ermenegildo Zegna, Kjus, Levi's, Nike, O'Neill, Quiksilver, Reusch, Ribcap, Rohan, Schoeffel, Spyder, The North Face and Tommy Hilfiger are all using smart fabrics and interactive textiles from UK firms. Smart textiles cover a wide range of technologies. Individual categories include wearable electronics, heat conductive textiles, textile switches and shock absorbing fabrics.

Forget Your Warm Market - Generate Your Own Leads!

Why you need to stop approaching your friends and family and learn how to generate your own leads of qualified, interested prospects.

How You Can Make Prospects Want To Do Business With You

People like to know why you are doing something and to be kept informed. Telling them the reason why you are having a sale, or reducing your stock is a powerful way to get them interested.

Five Steps to Niche Marketing Success

If you have been trying to make money online for any substantial period of time, you have probably heard at least once that niche marketing is the way to do it. There is good reason for this. It can be very lucrative to focus on your own carefully selected markets with far less competition & potential for easy profit. But understanding the benefits of niche marketing, and actually making a consistent income from niche marketing are two very different things. While there are a number of elements that make up a successful niche marketing campaign, here are the main ones that are of key importance in obtaining the online income you desire.

Make 1000 Per Day From Home, Is it Possible?

You see all the magnificent claims out there of people making these huge fantastic online incomes. Is it all just Hype? I mean I bet that you're bombarded with internet ads claiming that you can make $1000 per day, right? Does it make you feel discouraged knowing that somewhere out there lies the secret to making a killing online?

Exquisite Logo Rugs – 5 Unique Marketing Applications

There are times when you need a little extra punch. Brand identity is integral to any marketing strategy. A classy looking rug with your logo is another opportunity to create a valuable first impression of your brand name. Here are the top 5 applications.

Metal Pens As Corporate Gifts For Great Customers

Plastic pens are great promotional items for everyday use, and customers who take them will use them, be grateful to you for them, and likely pass the pens on to friends, relatives, or even strangers over the course of time, possibly spreading awareness of your business and hopefully increasing your customer base.

Executive Gifts Including Printed Umbrellas

Printed umbrellas, when part of executive gift packages, can be wonderful advertisements for your business. In addition to packages for the executives in your professional life, employees and key vendor secretaries will enjoy gift packages including printed umbrellas.