7 Ways to Use Personalized Engraved Corporate Gifts to Build Your Business

Looking for effective new ways to grow your business? Here are some creative and effective techniques.

Use Direct Mail To Build Your Business

How do you overcome the problem of having your direct mails labeled junk mail and trashed directly by receivers? Most servers now provide the facility of reporting the mailer as junk or spam and thus the received mail is deleted directly without bothering the receiver.

Direct Mail - Don't Forget The Envelope

Good reasons why you should plan your envelope with the same care as the design and copy.

Sometimes Direct Marketing Should Be Anything But Direct

Directing marketing is a game of science - played with numbers - and judged by miniscule fractions of rates. Rate cards. Outer envelopes. Real versus fake signatures etc. And what does all of this exactness tell us? That life is an inexact science of course.

Introvert's Guide to Successful Network Marketing

If network marketing is all about sales, does it mean only extroverts and natural salespersons can succeed? Can an introvert make it to the top without selling? Read on to find out.

Give a Reason for Your Deadlines to Boost Direct Mail Marketing Results with Time-Limited Offers

There are only two kinds of deadlines. Legitimate. And bogus. Your goal as a direct mail marketer is not only to create legitimate deadlines, but to persuade your readers that your deadlines are legitimate. Here’s why.

Medical Business Mailing List

According to a research every year hospitals and related institutions spend billions of dollars on equipment, supplies, and services. In fact US alone has spent $1.7 billions on total health care in 2003, and topped 15% of the GDP for the first time. About one third of this, which was some $516 billion, was spent directly on hospital care, and another $20 billion on major equipment. Thus a mail list can always help to target the general and special products, to lucrative-specific and niche market.

Personalization Boosts Direct Mail Response Rates (and Sales) with Letters, Postcards - Self-Mailers

Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want?

Real Estate Postcard Q&A: How Much Response Will I Get?

In real estate postcard marketing, the strength of your offer is directly proportionate to the strength of your response. A strong offer will help you break through the sea of information your prospects face each day.

Real Estate Postcards: When Should I Mail?

This question comes from a real estate postcard questionnaire I sent to over 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of the most commonly asked questions. This is one of those questions.

Real Estate Postcards: Should I Outsource

A postcard marketing company can make your life easier. I know this for a fact, because I've worked for two of them. But you shouldn't let a vendor run every aspect of your postcard marketing program.

Real Estate Postcard Marketing - 3 Fundamental Flaws to Avoid

Some real estate agents experience one of these postcard marketing flaws, while other are afflicted by all three at once. To avoid these flaws altogether - and to create the kind of real estate postcards that generate a strong response - we have to examine each flaw in turn.

Internet Marketing: How to Conference Call Your Way to Riches

Does your hand cramp up when you take notes in meeting or client calls? Record the conversation instead and take notes later. You can even turn the conversation into your own information product and sell it to others or use it in your marketing efforts. Here's how you do it!

Use Pain Instead of Credentials in Direct Mail Marketing Lead Generation

How do you persuade prospective clients to call you or visit your website or meet with you when you don’t have decades of experience, a high profile in the community, testimonials from hundreds of satisfied clients, dozens of inches of free publicity in the press, and all the other credentials that your established competitors have?