How to Generate Income from Your Biggest Asset—Your Mailing List

How do you do it? You can simply create a mailing piece giving details about your list, mail it to the list brokers (whose names are readily available out of Standard Rate & Data’s Direct Mail Lists, Rates and Data) and sit back and wait for the orders to come in. The broker will...

Direct Mail and Direct Mail Marketing for Golf Cart Repair Services

One of the best ways to build up a golf cart repair business is to find areas where golf carts are very prevalent near golf courses. Find out all the ZIP codes in the area and send out direct-mail marketing coupon packages to them.

Direct Mail and Direct Mail Marketing for Mobile Detailers

Do you own a mobile auto detailing business or perhaps a mobile carwash? Do you have weekly and monthly customers? Do you go to both homes and offices to detail people's cars while they're at work or at home? Do your customers often refer you to other customers through word-of-mouth advertising and referrals?

Direct Mail for Physical Trainers

Physical Trainers are very important to human mobility and anyone who has ever been in a situation where they were not about to move around properly knows their value. Too any athlete who has ever been injured or gone after a super performance knows that these folks know their stuff.

Direct Mail and Direct Mail Marketing for Car Washes with Detail Shops

Do you own a carwash? Does your car wash have more customers at all times during the week? Do you have a detail shop on the property? Is it full Mon-Fri with business? Did you know there are ways to increase profits and fill up your car wash and detail shop all week even on slow days?

Direct Mail and Direct Mail Marketing for Truck Washes with Multiple Bays

If you are thinking of starting a truck wash or buying an existing truck wash or even if you currently own a truck wash then you need to full up each day with lines of trucks to wash, no matter what day it is. If you own a truck wash, which is busy but you have multiple bays then you need to make sure all the bays are always busy. How can this be done you ask?

Direct Mail Marketing and Direct Mailing Strategies for Motorcycle Shops

Motorcycle Shops must sell motorcycles to insure their success. They must get new clients in, sell them bikes and treat them well so they come back for service, accessories and tell all their friends. Once the referral networks get going and the word-of –mouth advertising a motorcycle shop can do a bang up business. But first they must get customers in the door.

Direct Mail for Cruise Ship Lines

Cruise Ship Lines must fill up their ships and they often do discounting in order to fill every room on large cruises. It makes sense for both travel agents and cruise lines to find inexpensive ways to advertise and market their discount and luxury cruises in order to insure that they achieve 100 occupancy for the cruise; easier said than done.

Direct Mail Advertising - Tips and Tricks

Direct mail advertising is a marketing technique you will likely use in your virtual IT business. Presented here are many tips to use to get the most out of your direct mail advertising.

The Power of a Postcard

Postcards are a powerful marketing weapon because they're economical, flexible, and highly effective. Learn how to use them to increase your prospect and client base.

The Seduction of Emotional Copy ...

Are you familiar with Microsoft Word's Office Assistant? When it's incoherent to what you're typing - it scratches its head in confusion. Well, haven't you been scratching your head?

Know the Mechanics that Separate Winners from Losers

Testing, learning the mechanics that will save you hundreds and give your direct mailing programs a higher return for the money!

Consumer Direct Marketing - Don't Leave Your Mortgage Business Without It

You may be very happy contacting and schmoozing Realtors/Agents/Builders and begging for their business or, possibly purchasing leads and then competing with three or more originators for the mortgage. There is a better way...

Why Donor Acquisition Fundraising Letters Are Longer Than Donation Request Letters Mailed to Donors

Should you mail a one-page letter or a two-page letter? Neither. Mail a four-page letter.