Small Business Marketing Review - Strategic Database Marketing

Undecided if database marketing is right for your small business? Unlike many of the marketing recommendations we make, database marketing really isn't a good fit for every small business. But we can suggest a book that can help you decide.

Candle Fundraisers

Fundraising is the process of soliciting funds from other individuals or foundations to provide for the day to day activities of the organization. You may want to raise funds to support certain activities in a school, to support a scholarship program for underprivileged students, or maybe you want to organize a fundraiser for your church activities like evangelistic meetings or outreach projects. Sometimes you may need a fundraiser to help the needy or victims of natural calamities.

Are You Throwing Away Thousands Of Dollars Everyday?

Want to avoid blowing your repeat and referral business and put a bushel of extra cash in your pocket to boot? I thought you might. Listen up.

Real Estate Postcard Q&A: First Class Mail vs. Bulk Mail

The real estate postcard question that follows came from a survey sent to more than 3,000 real estate agents. From hundreds of responses, I compiled a list of most-frequently-asked questions ... including this one.

Test Campaign Result Accuracy – Test Group Sizing - Part I

In order to build campaign management intelligence, a Business should capture and analyze the results of each campaign or test campaign. The evaluation of these results shall assist in the optimization of future campaigns.

Direct Marketing VS Direct Sales

Direct Marketing is the direct mailing to potential customers to tell them about your products and services and deliver a simple message compelling them to come by something from you or sign-up for service. Direct sales are very similar in that you send people rather then mailed items directly to the potential customers to tell them about your products and services and explain how they can help your customer and why they should buy them from you.

Direct Marketing VS Conventional Advertising

There has always been a great debate between businesses and account executives that sell advertising. Which is better; direct marketing or conventional print advertising? Does one pull in more customers than the other?

Direct Mail Marketing for Chiropractors

Direct mail marketing can be a great way for a chiropractic office to develop new customers. The chiropractors can advertise an introductory special and in this way people who have back problems or aches and pains can come in and find out what is going on.

Direct Mail Marketing for Window Washing Companies Considered

There is a tremendous amount of competition in the window washing business in most cities in the United States of America. Therefore it is often necessary to advertise your business to stay ahead of the competition and to get the very best jobs.

Direct Mail Marketing for Television Repair Companies

What type of advertising works the best for television repair companies or apliance repair companies? If you own a television repair company what kind of marketing have you been doing and is it working for you now?

Direct Mail Marketing in Political Campaigns

Many Americans love their country and they love the cities they live in. Occasionally our citizens find things that disturb them in their local area and they wish to take action. Sometimes they find that they butt heads against the establishment and therefore they wish to run for local political office.

Direct Mail Marketing and Consistent Targeting

When discussing Direct Mail Marketing we also need to discuss consistent targeting of customers. If you own a location-based business then you must consider where your customers come from and how far out you draw the customers from.

Direct Mail Marketing to Get a Job

Can you use direct mail marketing to get a job? Well consider if your will that most people already do, because they mail out their resumes to Corporations where they are interested in applying too right? Sure, also solo-professionals, consultants, small business people and even contractors also mail our coupons for free estimates, consultations and introductory offers to get jobs also.

Direct Mail Marketing to get a New Skateboard Park in Town

Business retailers and the public are often against skateboard parks and yet a skateboard park will mean less skateboarders breaking the law and causing problems in shopping centers. It also means less cost and security guards to chase them away. It will also alleviate the cost of police who are often called because of the skateboarders.