Recency for Customer Retention on Subscription Based Services

The generic technique of recency analysis, has to be adopted to the different context of every Business: unique Customer lifecycle, product type. In this article we examine the important case of subscription based (or continuity) services. Such services involve the continuous usage by a Customer, often based on a contract. Common examples are: bank accounts, credit cards, fixed & mobile telecommunication services. These services are offered in highly competitive markets, characterised by high customer switching (attrition or churn) rates, which erode the profitability of those who suffer it.

Direct Mail Advertising

Product recall, customer care, and stakeholder communication are the factors that spell success for a company. There are a variety of ways that these needs are addressed. Most times, companies utilize above-the-line advertisements that generate widespread mileage but are also very expensive, such as radio, TV and print ad materials.

Benefits: The Jedi's Secret Weapon

The hack will recite some story they memorized from a one-day marketing workshop they attended because they get a day off from the office. You've probably seen the promotions for those. The versatile trainer speaks about Diversity on Monday, Customer Service on Tuesday, Marketing on Wednesday, Sensitivity on Thursday, and has a hard time paying bills by Friday.

Candy Fundraisers

Fundraising is referred to as the solicitation and gathering of funds from individuals, business, government agencies, or charitable foundations. These types of events are organized to support churches, research facilities, veterans or public servants, students who are less fortunate, human rights groups, or to fund relief efforts for victims of natural disasters. Usually, there would be fund drives or pledges that are broadcasted over the television. There are also families that commit to donate certain amounts for various causes.

Notes for Newbies - Part Twenty - Duplication and Fulfilment

Here is information on duplication and fulfilment every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Real Estate Postcard Q&A: First Class Mail vs. Bulk Mail

The real estate postcard question that follows came from a survey sent to more than 3,000 real estate agents. From hundreds of responses, I compiled a list of most-frequently-asked questions ... including this one.

Running Flyers VS Direct Mail

Sending out direct mail can be expensive however those businesses that do often get much more value than advertising in the newspaper. Cost wise even with a 1.5% letter opening rate versus the round waste file, direct mail still pays off big time in developing new customers and spreading word of mouth amongst future clientele.

Mailing Equipment for Your Business

Mailing equipment generally refers to any machines that could be used to cut down on the time, effort, and cost of sending large amounts of commercial mail. This description includes all devices used to fold, weigh, label, or print on outgoing mail and envelopes.

Two-Step Direct Marketing Will Instantly Increase Your Response

Two-Step Direct Marketing Will Instantly Increase Your Response. A great two-step ad is carefully worded, with only two reasons to exist.

Direct Marketing VS Public Relations Campaigns

A savvy entrepreneur and business person will always ask themselves which type of marketing gives me the most bang for my buck? Recently, in a speech I gave to a group of marketing students they had a pie chart with all the different types of common marketing.

Direct Marketing VS Radio Advertising

Direct marketing works well for many types of small businesses, but how does it work compared to radio advertising? Well let us look that the very different advertising venues and consider each of them on their own merits first.

Direct Mail Marketing for Chiropractors

Direct mail marketing can be a great way for a chiropractic office to develop new customers. The chiropractors can advertise an introductory special and in this way people who have back problems or aches and pains can come in and find out what is going on.

Direct Mail Marketing for the Market Place

Do you own a small business and you have a limited advertising budget? Perhaps you have no budget at all and you are worried that you cannot do the advertising you think you need to ensure that there will be people coming to your store to buy something?

Direct Mail Marketing and Consistent Targeting

When discussing Direct Mail Marketing we also need to discuss consistent targeting of customers. If you own a location-based business then you must consider where your customers come from and how far out you draw the customers from.