Notes for Newbies - Part Six - Taking Action

Here is information on taking action every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Real Estate Postcard Marketing In Three-Part Harmony

Real estate agents have been using postcards to market themselves for decades. But why is it that some agents succeed time and time again, while others fail? What's the secret to postcard marketing success?

Database Marketing - in Search of Statistical Significance

The goal of database marketing is to increase marketing efficiency & Customer lifetime value, with the smart use of Customer data.
Database marketing is based on Customer information related to:
• Customer behavior
• Customer profile & demographics Predictive models based on both behavioral & demographic data, can outperform Customer groupings based solely on behavioral data (like RFM).

Direct Mail Post Cards For Network Integrators

Direct mail post cards are a popular means of marketing to potential customers. To be effective, a statement about the benefits of your service is the type of heading that works best on direct mail post cards.

B-to-B Direct Mail: Don't Get Lost In The Details

It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results.

Want To Know The Secret Of Successful School Fundraisers?

There a lots of school fundraisers now, and if you want a successful one you have to come up with some new ideas.

Direct Mail Marketing

The Internet is a powerful tool. When used wisely, it can spur growth for companies in leaps and bounds. Emailing has revolutionized the way people communicate and has forever changed the pace at which we exchange information or reach out to others.

Customer-Centric Information Architecture For Efficient Customer Insight

Traditionally, many large service businesses, have focused narrowly on direct operational needs like order handling & invoicing, when designing their information architecture. This way they have developed account-centric data structures. Having realized the paramount need to develop Customer insight, Businesses have started reorganizing their information architecture and gradually developing their Customer-centric information assets.

Small Business Marketing Solution - Is Database Marketing Right For You

So, how can you know if your company is a good candidate for database marketing? There are three essential questions to ask.

Everything You Ever Wanted To Know About Fundraisers

Fundraising is the term used for solicitation and gathering of monetary funds by requesting from individuals, businesses, charitable foundations or government agencies. This is the primary method used by non-profit organizations to maintain operations. Usually organizations use this method to raise money for religious causes, to fund independent research, to help veterans or injured military personnel, or to fund academic scholarship for students, human rights advocacy, or disaster relief projects.

Are You Throwing Away Thousands Of Dollars Everyday?

Want to avoid blowing your repeat and referral business and put a bushel of extra cash in your pocket to boot? I thought you might. Listen up.

When They Zig--You Zag

If you're like most consumers, the mail carrier cometh and you are deluged with packages. Most of them asking you to send money. So you separate your bills into pile A, and junk mail into pile B. And if you get around to it, you might go through pile B.

Marketing Isnt Being Nosy - Why You Should Know Your Customers Better Than Anyone

Birds of a feather flock together. The more you know about your customers, the easier they are to find, and most importantly, the better your ability to serve them and offer them what they want.

Mailing Equipment for Your Business

Mailing equipment generally refers to any machines that could be used to cut down on the time, effort, and cost of sending large amounts of commercial mail. This description includes all devices used to fold, weigh, label, or print on outgoing mail and envelopes.