Direct Marketing for Mobile Car Washes

Direct marketing and direct mail can work for a mobile carwash company. Most mobile carwash companies are quite happy with the word-of-mouth advertising and referrals they get from providing excellent service to previous customers.

Direct Marketing for Water Companies and Conservation

Direct marketing and direct mail campaigns for water companies can help with water conservation by constantly reminding consumers and homeowners to save their water. Many small businesses also need to save water and conserve, but often they do not.

Direct Mailing and Direct Nailing

Using targeting software and carefully studying your demographics you can really increase your direct mailing and direct marketing results. There are many great software makers and demographic data companies, which run in ESRI’s ArcView, ArcBus and ArcData.

Customer Communication by Email

When email is used well, it is a low-cost, high-value way of reaching your prospects and customers; poor use of email is often illegal and can destroy your sales. When the skills of creating good email are described, many of them seem obvious, yet how many do you forget in your rush to press the 'send' button?

Can Having a Unique Product or Service Help You Market Your Business?

Of course it can! But do you have unique product or service? Or is yours like everyone else within the same category? No, really...

The spirit of CRM

CRM is an approach which diversifies the customer facing processes, according to Customer groups of different value to the Enterprise. CRM is about tuning the consumption of Enterprise resources, in order to provide increased value to the valuable Customers.

The Power Of Face-To-Face Marketing: Using Exhibitions As A Form Of Direct Marketing

The power of face-to-face direct marketing should not be underestimated and the exhibitions provide the perfect opportunity for this. What are the benefits and strengths of Exhibition direct marketing.

Direct Mail

Increase your company’s market reach through direct mail advertising. Send the right people the appropriate brochures, newsletters, and flyers about your company or product launches and see how this kind of mileage can increase your sales and customer recall.

Notes for Newbies - Part Four - Your Business Model

Here is information on your business model every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Notes for Newbies - Part Two - Your Product

Here is information on identifying products every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Database Marketing - in Search of Statistical Significance

The goal of database marketing is to increase marketing efficiency & Customer lifetime value, with the smart use of Customer data.
Database marketing is based on Customer information related to:
• Customer behavior
• Customer profile & demographics Predictive models based on both behavioral & demographic data, can outperform Customer groupings based solely on behavioral data (like RFM).

Notes for Newbies - Part Five - Getting Started

Here is information on getting started every Newbie in the direct marketing business needs. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Effective Exhibiting

Exhibiting can be a great form of Direct Marketing and if you can get your exhibition stand set-up correctly, i.e. in the right place, with the right staff, offering the right service etc, then the benefits can be even greater. This article looks at some of the important consideration that you might want to consider, when setting up an exhibition stand at a show or event.

Direct Mail Post Cards Compared To Networking

Direct mail post cards are one of the most popular ways to market a computer consulting business. A good way to analyze your marketing success is to compare your networking results with the results you get through direct mail post cards.