Direct Mail 04: Finding a Niche Market for Your Product or Service

The key to success in marketing on the Internet is niche marketing. A niche for our purposes is a special area of demand for a product or service. A niche market can make you rich in mail order and direct mail too.

Supervisory Excellence: The Way I See It

Supervisors' roles in today's business.

Model for Lasting Greatness

To succeed in Direct Marketing, there are factors that are critical to success that should and must be learned, developed, and practiced.

Hurricanes and Direct Marketing Campaign Issues

If your business relies on direct marketing campaigns and uses such companies as Money Mailer to send out coupons you may find yourself in a world of hurt during times of catastrophic hurricanes, which hit nearby regions.

Direct Marketing for Mobile Fleet Washing Businesses

If you own a mobile Fleet washing business or a pressure washing company then you should consider using direct-mail advertising to get to the clientele that you are interested in. There are many ways to do this and one of the easiest ways is to get with a direct-mail company that sends out packages and coupons out to specific ZIP codes.

Direct Marketing for Non-Profit Groups Considered

If you run a non-profit business then perhaps you should try direct marketing and direct-mail to get volunteers and increase donations to your non-profit. Direct-mail and direct marketing does not just work for businesses, as it is a way to catch people in their homes who read direct-mail and direct marketing packages.

Direct Mail Advertising and Thursday Advertising Rush

We have all been amazed at the inserts in the Newspaper that arrive on Thursdays from all sorts of retailers, so many pretty and colorful ads. One can only think thank God for recycling and some tree had to give its life for this bizarre American Shopping Marketing Ritual. Indeed we all throw most of this in the trashcans.

Dimensional Mailers In Direct Mail Marketing Must Intrigue

The number-one advantage of dimensional mailers is that they get noticed. Amidst the #10 envelopes, postcards and other traditional mail that your prospects receive daily, boxes, cylinders and lumpy oversize envelopes stand out.

Do Marketers Need To Be Different To Be Direct?

Marketers are under intense pressure to drive sales results from marketing activity. To deliver the result, marketers are turning to direct marketing, a variation on their core trade. But do the skills of traditional marketers translate into Direct Marketing success? I believe the answer is a resounding no. What’s more, the discipline of Direct Marketing is, unfortunately, suffering at the hands of the uneducated. The reason lies behind a formulaic approach to targeting and segmentation, frequency of message and a failure to explore the creative boundaries and personalisation that only direct marketing can offer.

What is Direct Mail Marketing and Why Should I Use It to Promote My Small Business

Most small business owners have heard of direct mail marketing, but may not really know what it is. And there’s good reason to consider direct mail to promote your small business. It’s versatile, effective and affordable. It allows you to give prospects one-to-one direct attention, and it allows you more control over growth than nearly any other type of promotion.

Business Post Cards: Five Factors To Consider

Should you create and mail business post cards on a small business advertising budget?

How to Improve Your Direct Mail Response Rate

Direct mail is one of the most affordable and effective ways to generate leads and increase sales. But many small business owners have tried direct mail and been disappointed in the results. Find out how to improve your direct mail response rate in this short article.

Recency, Frequency, RFM techniques for Customer Retention & Value Building

Concepts like latency, recency, RFM (recency - frequency - monetary value) are applied many decades, in order to identify the active Customers and achieve higher response rates to Customer retention & loyalty efforts.

Direct Mail

Increase your company’s market reach through direct mail advertising. Send the right people the appropriate brochures, newsletters, and flyers about your company or product launches and see how this kind of mileage can increase your sales and customer recall.