Building Word of Mouth Marketing

The word of mouth begins and ends with people, in fact your customers. Your customers will talk good or bad. But, you definitely want the talk to be good and your satisfied customers generate a good talk. So, what all you can do to have the good talk flowing? Let’s explore the factors.

In Direct Mail Marketing Copywriting, Specifics Outsell Generalities

Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”

Actions During and After the Overseas Trade Show

Some tips on how to participate profitably in an overseas trade show.

Direct Mail Marketing for Mortgage Leads

Discover 3 tips for generating mortgage leads from your direct mail marketing campaign.

8 Secrets of a High-Response Order Form

If you pay attention to these 8 important points, your Order Form will become a potent tool in increasing your sales and/or donations instead of just another piece of paper heading straight for the thrash bin.

Good Direct Mail Sales Letters Are Like Good Salespeople

Want to improve your sales letters? Compare them with newspaper classified ads for salespeople. What employers look for in a salesperson, you should look for in a sales letter.

Consumer Mailings

One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list. This is one of the best ways to maintain return customers.

Postcard Marketing Checklist: 5 Things to Consider Before You Mail

Your postcard marketing program can benefit from a good checklist. The 5-point checklist that follows will get you on the road to postcard marketing success.

Donation Request Letters Need Suspense To Keep Donor Attention

How would your next fundraising letter perform if Agatha Christie wrote it?

How to be Believed - when you're Selling it

We all know that savvy people don't believe us (marketers) like they used to... That's very hard to accept when you are 1000% convinced you have the most remarkable product, that it's scientifically proven and, it's really helped you. But that is not enough today, and anyone who has tried to market anything they love to anyone else knows it. (Except for Mom, who will try anything you offer.)

Direct Marketing Associations

Direct marketing is the most dynamic solution today for sales promotion, lead generation, and traffic building, as well as mail-order sales and database marketing. Like in any other industry-related service, associations also govern direct marketing. These associations can also be called partnerships, in which all members advertisers not only advertise their own product, but the products of other member advertisers. This allows all member marketers to enjoy a broad, grassroots audience base.

Direct Marketing for a New Insurance Agency

Anyone who has been in the insurance industry for a long period of time will tell you that most of their business comes from word-of-mouth advertising. This is generally true and you can tell by the minimal amount of advertising that they do in the marketplace.

Direct Mail Advertising and Envelope Barrier Strategies

In direct mail advertising we talk often about the envelope barrier and there are many things you can do to prevent the letter-opening barrier from hurting your chances of your potential customer from seeing your brochure, flyer or advertising piece that you have sent out via US Mail.

Dimensional Mailers In Direct Mail Marketing Must Intrigue

The number-one advantage of dimensional mailers is that they get noticed. Amidst the #10 envelopes, postcards and other traditional mail that your prospects receive daily, boxes, cylinders and lumpy oversize envelopes stand out.