How Can I Build a Successful Business on the Internet?

What are the secrets to success? How can I know what is working?

IT Marketing: Postcard Case Study

IT marketing is well-served by mailing targeted postcards. Don’t expect a huge return on your investment by just sending out a few hundred cards for your IT marketing.

Improve Your Direct Mail Success Rate With Our 6 Top Tips

A mailing list of valued customers is probably one of the most valuable assets your business could own. But how do you start to build a list of loyal customers for your business? One of the most effective ways of building your customer list is to use direct mail. But running a successful direct mail campaign is not as simple as purchasing any mailing list, writing a mail shot, and sending it. To be successful, your mailing campaign needs careful planning. These are our six tips to planning a successful direct mail marketing campaign.

Rambling of a Network Neophyte

The trials and tribulations and aspirations and achievement of a new network marketer.

Don't Always Make Direct Mail Headlines Positive

The most powerful headline I ever read and acted upon was a negative headline. It changed my life.

Direct Mail Marketing for Mortgage Leads

Discover 3 tips for generating mortgage leads from your direct mail marketing campaign.

Can You Afford Not To Advertise?

The importance of direct advertising. The cost per contact formula. How much is a customer worth to you?

How to Create a 66% Chance to Increase Your Direct Mail Response Rate?

Testing the three different versions of your sales copy on three 10% samples would mean a 66% chance of increasing your response rate over the no-test case.

Direct Mail 03: The Message

In the previous two segments of this series we mentioned methods of contacting potential customers by classified and print ads and also the stationary used in direct mail contact including the use of postcards. In this article we give some hints on what is called copywriting or the art of selling your stuff.

Post Card Direct Mail Marketing

A post card direct marketing campaign is an effective means to contact current clients and prospect for new clients as well. Why does it work? Post cards are unique and different from letters in a very important way…

Model for Lasting Greatness

To succeed in Direct Marketing, there are factors that are critical to success that should and must be learned, developed, and practiced.

Postcard Marketing Checklist: 5 Things to Consider Before You Mail

Your postcard marketing program can benefit from a good checklist. The 5-point checklist that follows will get you on the road to postcard marketing success.

Donation Request Letters Are Irresistible When You Enter Shooting

When the Argentine army surrendered in June of 1982, ending the Falklands War, some Royal Marines discovered that the quickest way to get the attention of stubborn Argentine prisoners, since we did not speak their language, and they did not speak ours, was to hit them on the elbow with the handle of a pickaxe. Prisoners treated in this fashion followed our orders.

Direct Marketing for a New Insurance Agency

Anyone who has been in the insurance industry for a long period of time will tell you that most of their business comes from word-of-mouth advertising. This is generally true and you can tell by the minimal amount of advertising that they do in the marketplace.