The Direct Marketing Challenge: A Tale of Two Households

Clearly, even the best marketing models fall short when they rely only on income and other demographics. To make the most of their budgets – and to build their brands – marketers must look at information that provides a deeper understanding of consumer needs, wants, propensities, and ability to purchase. Financial assets, such as stocks and bonds, as well as home equity and transaction history mean a great deal in terms of a consumer’s ability and propensity to buy in specific product categories. And, more importantly, this information has great meaning in terms of the types of brands and brand messages to which they respond.

Direct Mail Marketing: What's Your Audience Statement?

In marketing in general - and with direct mail in particular - your audience awareness should be ever-present. So what's an audience statement, and what does it have to do with direct mail marketing?

Paper Direct Mail Is Alive And Thriving

In this emerging era of Internet use, paper direct mail remains relevant and happily coexists with traditional websites and blogs - neither is an either or decision. All have an important use in sales and marketing, and paper direct mail remains relevant... it still works.

IT Marketing: Improving Postcard Response

IT marketing requires your postcards to be well-written, time sensitive and limiting. A sense of urgency with well-written copy makes the most effective postcards for IT marketing.

Does Direct Mail Marketing Still Reign Supreme?

Despite new technology, is direct mail marketing still a highly-effective marketing strategy and how does it rate against more general forms of advertising out there?

Rambling of a Network Neophyte

The trials and tribulations and aspirations and achievement of a new network marketer.

Postcards Versus Catalogues

Top-secret information for success with your catalogues

Direct Mail Reply Devices Must Tell Sales Letter Buyers How To Respond

My brother-in-law says you should be thankful for truckers because everything you buy was handled at some point by a trucker. LoWayne is a trucker, so he’s biased. But I think he’s right anyway.

Premiums in Request Letters Asking for Donations: Examples, Samples of Pros and Cons

Q. What is a premium? A. In direct mail fundraising letters, a premium is an item offered to a donor, usually at no charge, to encourage the donor to make a donation.

Tip Sheet Postcards Keep On Selling

Postcards sent through the mail can play a major role in your permission based e-mail newsletter program. Their many benefits justify trying to obtain both your subscribers' e-mail and postal addresses.

7 Different Fundraiser Letters

Fundraising letters come in many varieties. Before asking your copywriter to draft a fundraiser letter for your organization, perhaps you might want to consider the possibilities

How to Create a 66% Chance to Increase Your Direct Mail Response Rate?

Testing the three different versions of your sales copy on three 10% samples would mean a 66% chance of increasing your response rate over the no-test case.

Effective Direct Mail Campaigns

It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company...

Postcard Marketing Checklist: 5 Things to Consider Before You Mail

Your postcard marketing program can benefit from a good checklist. The 5-point checklist that follows will get you on the road to postcard marketing success.