The Power of Targeted Marketing

When marketing to an audience of people who all hold the same interest in the product/service being offered, every single person in your audience is much more apt to respond to the marketing efforts.

Sales Letter - How to Write A #1 Sales Letter

A hot sales letter can pull a 17% conversion rate or better. What separates a good sales letter from a bad one?

Why Envelopes Outpull Self-Mailers in B2B Direct Mail Lead Generation.

In business-to-business direct mail lead generation, letters invariably outpull self-mailers, including postcards. Your sales message belongs in an envelope for a number of good reasons.

Direct Mail Business-To-Business Sales Lead Generation: 5 Ways To Attract Hotter Prospects

In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa.

IT Marketing: The Benefits of Direct Mail Postcards

IT Marketing can be accomplished relatively inexpensively by utilizing direct mail postcards. Target your recipient, lead them to a seminar or other freebie and enjoy the rewards of this form of IT marketing.

IT Marketing: Improving Postcard Response

IT marketing requires your postcards to be well-written, time sensitive and limiting. A sense of urgency with well-written copy makes the most effective postcards for IT marketing.

Marketing - Do You Make this Direct Mail Mistake?

What is the key to direct mail success? Learn why it's essential to make an offer in your mailings.

Direct Mail Postcards: 7 Ways to Grab Attention With Your Headline

Numbered headlines are a proven way to increase the performance of your direct mail postcards. But how do you use them the right way? Read on to find out.

Water Conservation Concept for Carwashes; Is It Marketable

In a special research project for a Business Marketing class, one student proposes using all the carwash wastewater runoff to be recycled and reused for other purposes around the carwash property. Now then the question of the day is this; Is Such a Water Conservation Concept for Carwashes Marketable to the carwash Industry? Yes or No.

Why Most Newsletters Don't Work - Part Two: For Effective Newsletter Content, Get Real

Newsletters are naturally brand-management tools, and good brand management is good client relations. If you think in terms of client relations – maintaining the connection and managing the client experience – then you can improve your business with a client newsletter that shows your true colors. That’s getting real.

Actions During and After the Overseas Trade Show

Some tips on how to participate profitably in an overseas trade show.

Direct Mail Reply Devices Must Tell Sales Letter Buyers How To Respond

My brother-in-law says you should be thankful for truckers because everything you buy was handled at some point by a trucker. LoWayne is a trucker, so he’s biased. But I think he’s right anyway.

Direct Mail Guarantees Should Hurt

The best guarantee to offer your direct mail buyer is one that hurts. You, that is. Like you, your potential buyer lives in a rip-off society where merchants sell shoddy products and vendors do not honour their promises.

How to Create a 66% Chance to Increase Your Direct Mail Response Rate?

Testing the three different versions of your sales copy on three 10% samples would mean a 66% chance of increasing your response rate over the no-test case.